As President, Beverages, Bob Levi is responsible for coffee and refreshment beverage businesses, which includes brands such as Maxwell House coffee, Crystal Light, Capri Sun and Kool-Aid powdered and ready-to-drink beverages. He was named to this position in October 2007.

Bob held the position of Senior Vice President for global partnerships and brands. In this capacity, he was responsible for managing existing global consumer products partnerships such as Starbucks as well as developing new partnerships for growth. In this role, Bob also was responsible for global brand management, including leading brands such as Philadelphia cream cheese and Oreo cookies.  

Bob joined Kraft in 1992 where he progressed through a number of marketing, new product development and sales positions across several business units.

He serves on the Board for the American Beverages Association.

Bob earned his Bachelor’s from St. Olaf College and his Master’s in Business Administration from Michigan University.