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Georges Casala
President Kraft Biscuits Europe

Georges joined Kraft following the acquisition of the Biscuits division from Danone Group.

Georges started his professional life with General Foods, working in Finance and Supply Chain, and later assumed marketing responsibilities in the Post Division. He then joined the BSN Group, which became Danone Group and assumed various Marketing and Sales management positions.

In 1980, Georges was promoted to Amministratore Delegato (CEO) of the Danone subsidiary in Italy. He then became President and CEO of the newly acquired Dannon Inc. Company, U.S., in 1982.

In 1989, he returned to Europe to manage the Danone French dairy company and then the Northern Europe Dairy Region.

In 2000, he was promoted to a member of Danone Group Executive Team and in 2003, he took on the challenge of turning around the Biscuits Division.

Georges has been an active member of several industry organizations in Italy, the U.S. and France. He has been awarded the title of Chevalier dans l’Ordre de la Légion d’Honneur (French Legion of Honor) and Chevalier dans l’Ordre National du Mérite (French National Order of Merit).

He holds a Master in Finance from the Ecole Superieure de Commerce de Paris and a Master in Economics from Paris University.

Georges Casala <br>President Kraft Biscuits Europe