We’re striving for top-tier financial performance. And we have four strategies in place to get us there.

Rewire the Organization for Growth
(build a high-performing organization)

It’s no coincidence that our first strategy is about our people – since our employees are the ones powering our success. We have a strong leadership team. We have a simplified organization that puts local business units at the heart of the company so decisions are made closer to the consumer.

Reframe Our Categories

We’ve restored the power of our iconic portfolio in the five consumer sectors where we compete: Snacks, Beverages, Cheese, Convenient Meals and Grocery. We market many of the world’s leading food brands. And our delicious products give consumers millions of smiles every day.

Even with all of our delicious brands, we’re always looking for ways to make our portfolio zestier. We do this by staying focused on four consumer trends that can have the biggest impact on our business:

• Health & Wellness
  • Consumers around the world are telling us they want to eat healthier and we’re providing them with more choices.  Whether it’s helping them manage their weight or adding fiber, vitamins and calcium to their diets, we have products that meet their needs. 
• Quick Meals
  • Consumers have busy lives. But they still want truly delicious meals.  We’re responding to the growing demand for quick meals by creating ready-to-eat and ready-to-heat choices, such as Oscar Mayer Deli Creations hot sandwich melts and Kraft Easy Mac microwave macaroni and cheese cups.
• Snacking
  • We offer a wide variety of snacks for consumers looking for a few moments with an indulgent treat or on-the-go choices. Every day, consumers around the world reach for our snacks like Oreo wafer sticks, Crystal Light ready-to-drink beverages and beverage sticks, and Philadelphia Splendips cream cheese dips to satisfy Nabisco 100-calorie packs their hunger or thirst.
•  Premium
  • Consumers tell us they want restaurant-quality food without leaving the comfort of their own homes.  So, we create premium foods with high-quality ingredients, like DiGiorno Ultimate pizza, Cote d’Or chocolate, Oscar Mayer center cut bacon and Tassimo hot beverages.

Exploit Our Sales Capabilities

We’re taking full advantage of our size and broad reach. We have one of the largest and most powerful sales forces in the food industry. This gives us an advantage that other competitors simply can’t match. In the U.S., store managers have a single sales representative who handles all of our products. In developing markets, we're expanding our distribution in smaller traditional outlets. And we’re working closely with our global customers like Carrefour, Tesco and Wal-Mart.

Drive Down Costs Without Compromising Quality

For us, product quality always comes first. But we’re also always looking for ways to reduce costs, so we can invest more in making truly delicious products that people love. Our Kraft Macaroni & Cheese is cheesier. Milka chocolates have improved packaging. And our Planters nuts use higher quality ingredients, like sea salt.