Make it Quick with Kraft Easy Mac Cups

Mac and cheese in minutes from the microwave.  Now that’s convenient.  And it’s what consumers in the U.S. love about Kraft Easy Mac cups. 

It’s a simple way to enjoy delicious, creamy mac and cheese any time.   Just add water and put in the microwave for a few minutes.   Plus, they are portable with a disposable cup that makes clean-up easy. 

Easy Mac cups are one of our quick meal  ideas – ready-to-eat and ready-to-heat choices that give consumers the convenience they want.   So it’s no surprise that busy families with kids under 12 tend to be the largest consumers of Easy Mac cups.
 
Since its launch in 2006, the product’s growing popularity has captured more than 10 percent share of the macaroni and cheese category.  And, Easy Mac cups are heating up growth for the total shelf-stable macaroni and cheese category.

Easy Mac cups are available in a variety of flavors, including Original, Triple Cheese, Alfredo, White Cheddar and Cheesy Pizza.