Chewing on Global Success

Trident is the world’s biggest chewing gum brand. And it’s still growing, more than doubling in size since 2003. It was one of the world’s first sugar-free gums.  And it was also the first gum in space, enjoyed by astronauts on the 1964 US Gemini space flights.

Gum is the fastest growing confectionery category on earth. Last year the category grew 4.8 percent globally and our share of the market is 29 percent, according to Euromonitor*. That kind of success only comes from constant innovation. And, we’re innovating as fast as anyone in the category.

For example, Trident Xtracare gum features Recaldent, our own patented ingredient that helps your teeth by replacing lost minerals. Since 2006 Trident Xtracare gum has grown by nearly 23 percent.

Our innovations have turned the category inside out, with our center-filled gum and more indulgent and longer-lasting flavors, like Trident Layers gum, which stacks flavors like apple, pineapple, strawberry and citrus.
 

Trident gum comes in five varieties:

• Trident
• Trident Splash
• Trident Layers
• Trident Xtracare
• Trident White

Some of the many flavors available throughout the world include: Wild Strawberry and Tangy Citrus, Green Apple and Golden Pineapple, Cool Mangoberry, Orange Swirl, Strawberry, Cinnamon … the list goes on.

Trident is the number one gum brand in the world according to Euromonitor, with market-leading positions in the US, Canada, Mexico, Brazil and Spain.

*Euromonitor International is the world's leading independent provider of business intelligence on industries, countries and consumers.