The World's Favorite, Most Trusted Food Brands

From local favorites like Marabou chocolate in Denmark, Finland and Sweden, to global powerhouses like Oreo, the world's favorite cookie, consumers around the world trust Kraft to deliver quality, convenience and, of course, truly delicious taste in everything we make.

Trust Begins with Excellence in Safety and Quality

The safety and quality of our products are of the highest importance to us -- as are the trust and confidence of the people who enjoy the foods we make. We strive to deliver quality products day in and day out that delight our consumers and retail customers. We have developed and implemented strong food safety and quality systems for our ingredients and our products. And we work to continually improve our systems so that we deliver the high quality foods our consumers expect. 

Our View on Biotechnology and the Use of Genetically Modified Ingredients

We think biotechnology can play an important role in food production. We also know consumers worldwide have different points of view about genetically modified ingredients. That’s why we consider a number of factors when deciding which ingredients to use in our products. The most important, though, are safety and public acceptance.

What we think about Nanotechnology

We’re also keeping an eye on nanotechnology. In recent years, public and private research into nanotechnology has discovered new materials as well as new uses of existing materials. Currently, we’re not using nanotechnology. But as a leading food company, we need to understand the potential it may hold for us and for our consumers. That’s why we review the latest developments, as well as monitor the public’s understanding and acceptance of this technology.

Allergen Labeling

We have also established processes to control the presence of ingredients that may cause an allergic reaction. We consider the possible sources of major food allergens and include these ingredients on the label.

Listening, Responding, Building Trust

Listening to our consumers and customers is also an important aspect of delivering products with superior quality and value. We strive to understand their needs and incorporate them in our products, packages and services.

Consumers trust Kraft products and we work to keep that trust every day.