We’re accelerating our efforts in health and wellness to help meet the needs of consumers and our business. Our research tells us most people want to eat healthy without compromising on taste. We believe eating the foods you love and living a healthier lifestyle can, and should, co-exist. 

Our health and wellness philosophy is simple: “Eat Delicious. Live Well.” We’re dedicated to making the foods people love even better through innovation and supporting programs and partnerships that educate and motivate people to make healthful choices.

Links for easy navigation to the sections below.

• Sodium 
• Whole Grain 
• Reduce Fat 
• Portion Control

• Affordable Nutrition
• Education and Resources
• Strategic Alliances

Making the Foods People Love Even Better

We’re dedicated to helping families make better choices together. We believe we can deliver great-tasting products that are better for consumers. In fact, since 2005, Kraft Foods has reformulated or launched more than 5,000 better-for-you options around the world.

 In the US alone roughly one-in-four products has been reformulated.   Today, roughly 30 percent of our global portfolio has been made a better choice – reduced in sodium, sugar, fat or trans fat or increased fiber, whole grain or other important nutrients.  We continue to make many of your favorites from Kraft Foods better for you without compromising taste.

And we’re just getting started. We believe being responsive to the health and wellness needs of consumers means that we are constantly evaluating our products. We continue to look for ways to improve our products to make them even better as part of our commitment to health and wellness.

Helping Consumers Reduce Sodium

A growing number of consumers are concerned about their sodium intake and Kraft Foods is dedicated to helping them make better choices.

In 2010, we announced plans to reduce sodium by an average of 10 percent across our North American portfolio over the next two years. Our goals call for sodium to be lowered in a number of products up to 20 percent by the end of 2012. For example, Oscar Mayer bologna is slated to reduce sodium by 17 percent and some flavors of Kraft Easy Mac Cups are scheduled to reduce sodium by 20 percent. We plan to eliminate more than 10 million pounds – or more than 750 million teaspoons – of salt from some of our most popular North American foods.

In Europe, we reduced sodium across our Dairylea cheese brand by nearly 30 percent since 2002. And our popular Vegemite yeast spread brand in Australia has reduced sodium levels by 20 percent since 1977. In Argentina, our popular Mayco and Express crackers offer a “made without salt” version.

Closing the Whole Grain Gap

Around the globe we’ve introduced more whole grain as well. In China, we launched Pacific whole grain biscuits providing 10 percent of daily dietary fiber in one serving. In Europe, we’ve increased the number of biscuit offerings with whole grain by 50 percent expanding our Belvita and LU Breakfast biscuit and crisp bread lines.

To further promote the benefits of whole grain, Kraft Foods Europe is a founding member in the HEALTHGRAIN Forum, a multi-partner, pan European research program.  In South America, we launched our Belvita biscuits in South Brazil, with 30 percent whole grains; and our Cerealitas brand in Argentina came out with a new linseed variety.

In the US, Kraft Foods recently announced plans to significantly increase the whole grain content in our leading Nabisco cracker brands, more than doubling the amount of whole grain currently used across the portfolio. Over the next three years, some of America’s favorite cracker brands, including Wheat Thins, Honey Maid, Premium and Ritz, will include more whole grain.  For example, we are increasing the amount in Wheat Thins toasted chips from 5g to 17g per serving. By 2013, we expect Nabisco crackers will contribute more than nine billion servings of whole grain to American diets each year.

Cutting the Fat and Calories

Virtually all of our classic products now come in reduced fat or reduced calorie versions such as Reduced Fat Chips Ahoy! cookies, Philadelphia Light cream cheese and Kraft Free mayonnaise, Kraft and Dairylea cheeses and Kraft dressings and spreads.

In Australia, we launched Philadelphia cooking cream, a dairy-based cooking product that has 60 percent less fat than regular cooking cream. We also completed a multi-year trans fat reduction effort to eliminate or significantly reduce trans fats from our entire portfolio around the globe.

Promoting Portion Control

Experts agree that managing portions can help people manage their calories.
Here are some examples of ways we’re making nutrition and dietary information “easy to digest” around the globe:

• 100-Calorie Packs in the US and in Europe (Milka and Belvita) provide easy-to-manage portion control.
• In the EU, Philadelphia minitubs deliver a single, no-fuss portion of cream cheese in several popular varieties.
• Proalimentar Fruit & Fit biscuits in Iberia come in handy two-biscuit packs for an on-the-go healthy option. Each biscuit is just 49 calories and contains 30% real fruit.

Making Nutrition Affordable and Accessible

Hunger is the world’s leading health threat according to the World Food Programme. One in six people worldwide – more than 1 billion – don’t have enough to eat. As one of the world’s largest food companies, we’re in a unique position to help. Sometimes solutions to hunger lie in innovative products. In 2009, just over 14 percent of our revenue in developing countries (excluding coffee sales) came from fortified products sold at an affordable price.

In Indonesia, for example, our Biskuat (“strong biscuits” in Bahasa) brand of biscuits enables parents to provide essential nutrients to their children at an affordable price. Developed with input from local nutritionists, Biskuat biscuits are fortified with nine vitamins and six minerals including wheat and milk to give children in Indonesia energy to win the challenges of the day. Biskuat sells for about four cents (USD) for a full serving of five biscuits – an affordable sum in a place where most people live on less than $4 per day.

We offer a similar biscuit in Malaysia under the Tiger brand and, in China, we sell our Jia Gai biscuits. In Asia and Latin America, our Tang orange-flavored drink is fortified based on regional needs. And Eden-brand cheese sold in the Philippines provides micronutrients iodine, iron and Vitamin A, to help address deficiencies and prevent anemia - especially among children.

Promoting a Healthy Lifestyle

Around the world, we support organizations and initiatives that encourage food literacy and physical activity.

Providing Nutrition Education and Resources

Kraft Foods is dedicated to helping families eat and live better. We provide  consumers information about smart food and beverage choices, recipes and better-for-you food ideas around the world through our Healthy Living websites in several countries including Australia, Argentina, Germany, Canada and the US. 

And to educate families in North America, we launched a new iPad app, Big Fork, Little Fork, as a resource for parents to educate kids about smart eating habits with recipes, video how-to’s and educational games to cook together, eat together and live well together.

In addition to these resources we also provide signature programs addressing the unique health and nutrition needs of underserved communities.

Salsa Sabor y Salud: Improving Latino Health
In the US, we teamed up with the National Latino Children’s Institute (NLCI) to develop Salsa, Sabor y Salud, the nation’s first healthy lifestyle program designed specifically for Latino families. Since 2002, more than 100 community organizations have offered the program, reaching nearly 32,000 people. In 2010, our Foundation renewed its commitment to this program. Through a national partnership with YMCA of the USA and NLCI, the Kraft Foods Foundation announced a three-year, $1.5 million dollar commitment to expand the program in 130 new communities in the US to help up to 13,000 Latinos improve their health and well-being.

Kraft Foods Mobile Pantry: Delivering Fresh, Nutritious Food   
For many families facing financial troubles and struggling to put dinner on the table, help is hard to find. The Kraft Foods Foundation partnered with Feeding America, the leading hunger-relief organization in the US, to develop the Kraft Foods Mobile Pantry program and bring food to those who need it most.

In 2009, the Kraft Foods Foundation pledged $4.5 million over three years to Feeding America to bring a fleet of 25 new trucks with fresh produce, protein and dairy products into communities where access to food is challenging. These trucks will deliver up to 50 million meals over three years. 

Good Eating. Good Living. Helping People With Diabetes
For consumers in the US who are living with and/or concerned about diabetes, we offer education, food solutions, lifestyle tips and support through the Good Eating, Good Living program.

Health4Schools
We launched Health 4 Schools, a nutrition and exercise program for school children in the United Kingdom, in 2004. In 2007, the Kraft Foods Foundation expanded this program to Russia by partnering with Charities Aid Foundation. By granting $1.3 million over three years, we will reach more than 10,000 Russian families. In 2009, we’ve launched the program in Ukraine and Lithuania. The Foundation is exploring similar programs in Australia, China and five countries in Europe.

Health in Action
In 2010, our Kraft Foods Foundation began partnering with INMED Partnerships for Children to launch a school-based nutrition program called for children in Brazil. It will provide $2.25 million over three years to help children ages five to 14 learn about good nutrition, physical activity, basic hygiene and sanitation instruction. Children will also tend gardens to grow fresh produce for their schools and the surrounding community.

Alimentarnos Para Vivir Mejor - Eating to Live Better in Mexico
In Mexico, 42 percent of children under the age of five suffer from a nutrition-related health problem. To address this need, Kraft Foods, in partnership with Save the Children Mexico, created the Alimentarnos Para Vivir Mejor (Eating to Live Better).  The program takes a three-tiered approach to combating health and hunger issues:  nutrition education, physical education and personal development.

Building Strategic Alliances

Kraft Foods is a founding member of the Healthy Weight Commitment Foundation, a coalition of 160 retailers, food and beverage manufacturers, restaurants, sporting goods and insurance companies, professional sports organizations, non-governmental organizations, trade associations and the U.S. Army, committed to reducing obesity in the U.S. Launched in 2009, the foundation began a multi-year effort to encourage behavior change and provide tools to help consumers achieve energy balance in three critical areas: marketplace, workplace and schools. In 2010, member food and beverage companies, including Kraft Foods, pledged to collectively reduce 1.5 trillion calories from their products by 2015. More recently, the Foundation launched Together Counts™, a nationwide campaign and social media movement to inspire families to engage in healthy activities together with the goal of balancing calories consumed with calories expended. The campaign includes both online and smart phone tools for families to join the movement and track progress compared with results in their own communities and across the U.S.
 
As a founding member of the International Food & Beverage Alliance, we made a global commitment to the World Health Organization in five key areas: product composition and availability; nutrition information to consumers; marketing and advertising to children; promotion of physical activity; and healthy lifestyles and partnerships.
 
In partnership with Save the Children in Philippines and Indonesia, Kraft Foods supports community-based program that provides meal distribution and nutrition education, reaching more than 180,000 children and families at risk of malnutrition and hunger.  The three-year commitment plays a key role in preventing and mitigating food shortages.
 
We are also one of four founding partners in Project Laser Beam, a five-year, multimillion dollar project intended to speed the eradication of child hunger and malnutrition by addressing underlying social and economic causes. Project Laser Beam is a unique collaborative initiative with the World Food Programme, the Global Alliance for Improved Nutrition, national and local governments and industry.