Starbucks® Coffee coming to a kitchen near you!
November 12, 2007
With the touch of a button on the TASSIMO Hot Beverage System, you can now enjoy a single cup of perfectly brewed Starbucks® coffee conveniently at home. Canada’s leading café-style appliance launches TASSIMO DISCs (T DISC) in four distinctive Starbucks® coffee blends: Breakfast Blend, House Blend, Caffè Verona® and Africa Kitamu™. This brings TASSIMO’s diverse assortment of coffeehouse-quality beverages to 23 selections. Starbucks® coffee for TASSIMO will be available in-store and online at www.tassimo.com in November – just in time for the holidays.
“Our commitment is to ensure that every cup of Starbucks® Coffee is extraordinary,” said Uri Robinson, manager research & development, Starbucks® Coffee Company. “TASSIMO’s innovative technology allows you to create the perfect cup of authentic Starbucks® Coffee at home. We designed unique T DISC products that take into consideration the four fundamentals of brewing a perfect cup: proportion, grind, water and freshness. The result is an authentic cup of Starbucks® coffee, as it was intended to be enjoyed.”
Precisely measured to meet Starbucks standards, each Starbucks® coffee T DISC is packaged to ensure freshness and flavour quality until you use it. Simply select your cup, insert the T DISC and press the button. The TASSIMO machine “reads” each T DISC, adjusting the temperature, brew time and amount of water to guarantee a great cup of coffee every time. The Starbucks® coffee brewed in TASSIMO offer the correct proportion of coffee to water – an essential part of the Starbucks brewing philosophy.
“Canadians have made TASSIMO the country’s leading hot beverage system,” says Bill VandenBygaart, Director TASSIMO Canada, Kraft. “Canadians love TASSIMO because it conveniently brews the perfect hot beverage at the touch of a button. By offering four of Starbucks most popular brews, TASSIMO quenches their thirst for even more delicious choices.”
The four distinctive Starbucks® coffee blends available for TASSIMO are: Breakfast Blend, a mild and flavourful, light-bodied blend that makes a bright first impression; House Blend is a medium-bodied blend of Latin American coffees, featuring a vibrant acidity and clean, well-balanced flavours; Caffè Verona® offers a full-bodied blend of Latin American and Asia/Pacific coffees, with dark roasted coffee for added depth and sweetness; and Africa Kitamu™ is a balanced, complex blend of exceptional East African coffees that offer a flavourful interplay of exotic citrus and floral notes.
Only TASSIMO offers a choice of coffees, milk cappuccinosi and lattes, tea, espresso, cremas, hot chocolate, and chai lattes – each perfectly brewed in about a minute. In 2006 Canadian coffee-lovers were introduced to TASSIMO. It is the convenient, affordable appliance that takes the guesswork out of creating café-style beverages and turns you into an expert barista – at just the touch of a button. Since its introduction, TASSIMO has taken the Canadian market by storm, becoming the number one selling beverage machine in the country and among the top ten most requested items on the Hudson’s Bay gift registry (Canada’s largest gift registry).
Starbucks® Coffee T DISC products are available at retailers nationally and www.tassimo.com in November for $9.99ii. The TASSIMO Hot Beverage System is available at major department stores, mass and selected grocery stores such as: Linens ‘N Things, The Bay, Sears, Home Outfitters, Canadian Tire, Loblaw’s Super Centres, London Drugs, Longo’s, Personal Edge, Wal-Mart, and Safeway, for $199iii.
About Starbucks Coffee Company
Starbucks Coffee Company provides an uplifting experience that enriches people’s lives one moment, one human being, one extraordinary cup of coffee at a time. To share in the experience, visit www.starbucks.com.
About TASSIMO
Perfect for everyday use at home, TASSIMO is compact and efficient, minimizing the need for more than one hot beverage appliance. TASSIMO uses concentrated, partly skimmed milk product to create the dense foam or frothy cappuccinos and lattes eliminating the need for a complicated steam wand or frothing attachment. Whether you’re a dedicated barista or just looking for a quick wake-me-up, TASSIMO provides unprecedented selection, convenience and quality beverages for total consumer satisfaction.
Kraft Foods
Kraft Foods is one of the world's largest food and beverage companies with annual revenues of more than $34 billion. For over 100 years, Kraft has offered consumers delicious and wholesome foods that fit the way they live. Kraft markets a broad portfolio of iconic brands in 155 countries, including seven brands with revenue of more than $1 billion, such as Kraft cheeses, dinners and dressings; Oscar Mayer meats; Philadelphia cream cheese; Post cereals; Nabisco cookies and crackers; Jacobs coffees and Milka chocolates. Kraft became a fully independent company on March 30, 2007, and is listed in the Standard and Poor's 100 and 500 indexes. The company also is a member of the Dow Jones Sustainability Index and the Ethibel Sustainability Index. For more information, visit the company's website at www.kraft.com. In Canada, company brands include Kraft Dinner macaroni and cheese, Christie cookies and crackers, and Delissio pizza.
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For more information, please contact:
David Weinstein at Strategic Objectives.
Tel: (416) 366-7735
Fax: (416) 366-2295
E-mail: davidw@strategicobjectives.com
Vashti Singh at Strategic Objectives
Tel: (416) 366-7735
Fax: (416) 366-2295
E-mail: vsingh@strategicobjectives.com
i Concentrated milk product
ii Manufacturer’s suggested retail price. Retailers may sell for less.
iii Manufacturer’s suggested retail price. Retailers may sell for less.