Toronto, ON (February 27, 2009) – A recent Harris/Decima poll commissioned by Maxwell House, Canada’s favourite coffee, reveals that 60 per cent of Canadians say we’re not kind enough. While 37 per cent of Canadians say they have done something nice for a stranger in the last 24 hours, only 18 per cent say they have been the recipient of a random act of good in that same period. Maxwell House believes Canadians are kind and is determined to help them show it by declaring March 2 – 8, 2009, Brew Some Good Week in Canada.

During Brew Some Good Week, Canadians are encouraged to unite in as many random acts of good as possible. Teams of Maxwell House Brew Gooders will take to the streets of Vancouver, Calgary, Toronto and Montreal to reward people spotted doing acts of good.

“Maxwell House is about brewing good – both in the cup and the community,” says Bill VandenBygaart, Vice President, Beverages, Kraft Canada. “ Last year, we committed over $300,000 to brewing good in communities across Canada. By declaring Brew Some Good Week, we’re continuing our commitment by encouraging and rewarding Canadians for doing their own random acts of good across the country.”

Brew Some Good Week In Canada

With support of community leaders, including Councillors, Mayors and Premiers across the country, Maxwell House is challenging Canadians to get out and brew some good! The teams of Maxwell House Brew Gooders will:

• Search for people engaging in random acts of good and reward them
• Give reward packages that include the Canadian book Cool to Be Kind: Random Acts and How to Commit Them and vouchers for two free tins of Maxwell House 100 per cent Arabica coffee; one to keep and one for a friend or stranger!
• Make a $10* charitable donation to Habitat for Humanity Canada each time a Maxwell House coffee voucher is redeemed
• List their whereabouts on brewsomegood.ca along with kindness tips and a free download of the Canadian book “Cool To Be Kind: Random Acts and How To Commit Them”

Random acts of good: Canadian expert shows how

Brad Stokes, co-author of Cool To Be Kind: Random Acts and How to Commit Them will join with Maxwell House on this initiative. Mr. Stokes will encourage participation with tips and advice on how Canadians can increase their kindness quotient.

“With all the upheaval in the world today, Canadians can take the lead in giving kindness a kick-start and I’m really excited to help lead the movement,” says Mr. Stokes who together with three friends embarked on an Extreme Kindness Tour of Canada in 2002, and literally wrote the book on kindness!

“Showing kindness can be as simple as making a pot of coffee for your work colleagues, or as grand as paying for someone’s gas or groceries,” he says. “We’re in tough times right now and everyone – friends and strangers – could really benefit from the comfort that kindness brings.”

For more information on Brew Some Good Week in Canada, visit brewsomegood.ca

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Contact:

For more information or to book an interview with Brad Stokes please contact:

Fiona Keeshan or Timothy Chan,
tchan@strategicobjectives.com at Strategic Objectives

Tel: (416) 366-7735
Fax: (416) 366-2295

About Kraft Foods
Kraft Foods (http://www.kraftfoodscompany.com/) makes today delicious in 150 countries around the globe. Our 100,000 Kraft Foodies work tirelessly to make delicious foods consumers can feel good about. From American brand icons like Kraft cheeses, dinners and dressings, Maxwell House coffees and Oscar Mayer meats, to global powerhouse brands like Oreo and LU biscuits, Philadelphia cream cheeses, Jacobs and Carte Noire coffees, Tang powdered beverages and Milka, Cote d'Or, Lacta and Toblerone chocolates, our brands deliver millions of smiles every day. Kraft Foods Inc. (NYSE: KFT) is the world’s second largest food company with annual revenues of $42 billion. The company is a member of the Dow Jones Industrial Average, Standard & Poor's 500, the Dow Jones Sustainability Index and Ethibel Sustainability Index. In Canada, company brands include Kraft Dinner macaroni and cheese, Christie cookies and crackers, and Delissio pizza.

About the Survey
The survey was conducted by Harris/Decima between December 18 and 21, 2008 via a national omnibus telephone survey among a representative sample of 1,031 Canadians. The margin of error is +/-3.1%.