Mr. Christie’s Snak Paks Soft Baked Cookies are the latest lunchbox-friendly option that satisfies parents and kids

Toronto – March 10, 2010 – New Mr. Christie’s Snak Paks Soft Baked Cookies add mom-approved, yummy fun to the lunchbox. Available in three scrumptious flavours, Soft Baked Cookies are delicious, peanut-free snacks that kids will love.

“Canadian parents want to feel good about snacking choices for their kids, while kids want fun and tasty snacks – Mr. Christie’s Soft Baked Cookies offer the latest delicious variety in our popular Snak Pak lineup,” said Chris Bell, Vice President of Snacks, Kraft Canada.  “All three flavours offer a source of fibre and iron and have no trans fat, artificial flavours or colours – and since they’re made in a peanut-free facility, they’re the perfect on-the-go snack for the lunchbox, soccer practice, road trips and more.”

Available in Double Chocolate, Oatmeal Chocolate Chip and Oatmeal Cinnamon, each of Mr. Christie’s Snak Paks Soft Baked Cookies flavours have a touch of vegetable purée – zucchini, pumpkin or carrot – to help make the cookies soft.

The cookies are the latest variety to join the popular ready-to-eat Mr. Christie’s Snak Paks lineup, consisting of Mini Chips Ahoy! Cookies, Barnum’s Animal Crackers, Teddy Grahams Honey Cookies, Barnum’s ABC’s Cocoa Cookies and Mini Oreo Cookies, all of which feature Kraft Canada’s better-for-you Sensible Solution flag.

Another Sensible Solution from Kraft Canada
As part of Kraft Canada’s Sensible Solution line-up, Soft Baked Cookies meet specific nutritional criteria developed by Kraft Canada’s nutrition experts. The green Sensible Solution flag appears on the packaging to highlight the nutritional benefits, making it easy for consumers to locate the information at-a-glance. All Soft Baked Cookies are:

• A source of fibre and iron 
• Trans fat free, low in saturated fat and cholesterol free
• Made in a peanut-free facility
• Labelled with Diabetic Exchange list information

 Mr. Christie’s Snak Paks Soft Baked Cookies are available in cartons of six-30 gram packages at a suggested retail price of $3.19 and will be available at retail stores across Canada in April 2010.

Turning used Snak Paks Pouches into fun everyday items
Kraft Canada has partnered with TerraCycle to bring their upcycling program to Canada. TerraCycle converts used packaging – including Mr. Christie’s Snak Paks Cookies – into fun usable products such as backpacks, pencil cases and yoga totes. By creating or joining a brigade, groups can raise money for their favourite charity or school. For more information, visit www.terracycle.ca .

Contact:  

Nicolas Brancaccio
416-979-1120 x249
Nicolas.Brancaccio@Edelman.com

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About Kraft Canada
Kraft Canada makes today delicious in 150 countries around the globe. Our 100,000 employees work tirelessly to make delicious foods consumers can feel good about. From American brand icons like Kraft cheeses, dinners and dressings, Maxwell House coffees and Oscar Mayer meats, to global powerhouse brands like Oreo and LU biscuits, Philadelphia cream cheeses, Jacobs and Carte Noire coffees, Tang powdered beverages and Milka, Cote d'Or, Lacta and Toblerone chocolates, our brands deliver millions of smiles every day. Kraft Canada (NYSE: KFT) is the world's second largest food company with revenues of $42 billion in 2008. The company is a member of the Dow Jones Industrial Average, Standard & Poor's 500, the Dow Jones Sustainability Index and the Ethibel Sustainability Index.  In Canada, company brands include Kraft Dinner macaroni and cheese, Christie cookies and crackers, and Delissio pizza.