NORTHFIELD, Ill., July 18, 2007 -- Lance Friedmann, Senior Vice President, Health & Wellness and Sustainability for Kraft Foods Inc. (NYSE: KFT) issued the following statement today:

"Kraft's pledge to the voluntary program administered by the Council of Better Business Bureaus (CBBB) significantly exceeds the baseline requirements of the CBBB Initiative.

Kraft advertises only better-for-you Sensible Solution products that meet specific nutrition criteria to children ages 6 - 11 years old, and we don't advertise to children under six.

We pioneered this self-regulatory approach in 2005 and were the first food company in the United States to use better-for-you nutrition criteria to determine which products we advertise to children.

We are encouraged that others within the industry are initiating similar practices. And we welcome the transparency and third-party oversight that the CBBB Initiative brings to the process.

We have over 700 Sensible Solution products with more on the way, and these are the only types of products that we would advertise to children. Going forward, we will keep encouraging children, through our advertising, to make better choices and to be active. We'll continue to examine our practices to see whether additional change is appropriate."

Kraft Foods Health & Wellness Initiative
Key Milestones 2003 - 2007

Marketing & Advertising
Eliminates in-school marketing programs in 2003.

• Applies nutrition standards to Kraft products sold in school vending machines.

Pioneers a voluntary, self-regulatory approach to children's food advertising in 2005.

• First company in the United States to use nutrition criteria to determine which products are advertised to children under 12 years old.
• Fully implements practice of only advertising better-for-you products to kids by 2006.

Forges partnerships with Nickelodeon, Ad Council and others in 2005/2006.

• Supports on-going ad campaigns encouraging kids to get moving and eat better. Joins Alliance for a Healthier Generation as a founding member in 2006.

Becomes charter participant of the Council of Better Business Bureaus Children's Food & Beverage Advertising Initiative in 2006.

• A self-regulatory program designed to shift the mix of advertising to children.

Product Reformulation and Innovation

Creates and launches Nabisco 100 Calorie Pack - America's answer to portion-controlled snacking - in 2004.

• Reaches $100 million in sales in less than a year.
• Currently available in more than 30 varieties.

Announces Sensible Solution nutrition standards in 2005; product improvements and innovation abound.

• Over 700 qualifying products on shelves in the United States and Canada, with sales growing two to three times faster than other Kraft products.
• Post Honeycomb and Pebbles cereals reformulations with more fiber/whole grains and only 9-11 grams of added sugar per serving - among the lowest of popular sweetened cereals.

Reduces fat and sodium in Lunchables by over 25 percent from 2003 - 2006.

• Threshold for sodium criteria in Sensible Solution varieties of Lunchables will continue to decline by more than10 percent over the next two years.

Launches new Kraft products with fruits and vegetables in 2007.

• Jell-O Fruit Passions deliver a full serving of fruit.
• Nabisco Garden Harvest Toasted Chips with half a serving of real fruits and vegetables.

Introduces award-winning Salsa, Sabor y Salud healthy lifestyles program in 2003.

• Reaches over 16,000 Latinos in the United States by 2006.

Launches Triple Play, national nutrition and physical education program, through Boys and Girls Clubs of America in 2004.

• Kraft sponsorship enables outreach to more than 110,000 inner-city youths.

Celebrates 10th anniversary of Kraft's Community Nutrition Program in 2007.

• Delivers more than one billion servings of fresh produce to people facing hunger.

Contact:
(847) 646-4538
cec@kraft.com

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