Grey Poupon Mustard Introduces Three Delicious New Flavors

GLENVIEW, IL (August 3, 2007) -- There are plenty of upcoming summer occasions that call for a backyard cookout with all the fixin's. Whether you're celebrating National Mustard Day on August 4, Labor Day, or any other summer festivity, Grey Poupon specialty mustards will turn your warm-weather meals into culinary masterpieces. Forty-seven percent of Americans grill up to twice a week in the summer, so these upcoming months are the perfect time to stock up on all of your barbecue needs.

As America's favorite Dijon mustard, Grey Poupon knows how to keep fans coming back for more. Now, for the first time ever, Grey Poupon is introducing a line of three non-Dijon mustards, all of which have a delicious, gourmet flavor and the premium taste consumers want. They are:

• Grey Poupon Harvest Coarse Ground Mustard: Crafted with whole mustard seeds for a rich texture and taste, this mustard is an excellent addition to any grilling marinade and is especially delicious when spread directly on salmon or pork loin. The whole mustard seeds also add a visually appealing accent to favorite summer dishes like deviled eggs and potato salad!
• Grey Poupon Hearty Spicy Brown Mustard: This mustard's distinctively bold taste comes from its finely diced yellow onions. Picnic favorites such as traditional baked beans and coleslaw will surely benefit from a little Hearty Spicey Brown mustard. It's also great on ribs or as a condiment on burgers, sausages and pulled-pork sandwiches.
• Grey Poupon Savory Honey Mustard: This versatile condiment has a hint of rich clover honey and subtle spices. Savory Honey mustard is perfect as the main ingredient for homemade honey mustard dressing enjoyed over a warm, grilled chicken salad, or as a tasty dip for snacks like fresh summer veggies or salty pretzels.

These Grey Poupon varieties, which have recently become available in grocery and specialty stores nationwide at a suggested retail value of $2.89, are already prizewinners! At the 2007 Napa Valley Mustard Festival, Harvest Coarse Ground won gold in the “Coarse Grained” category and Hearty Spicy Brown won bronze in the "Deli/Brown" category.

No matter the flavor you enjoy or the occasion you're celebrating, these new mustards are sure to satisfy!

Contact:
Angela Tucker, atucker@hunterpr.com
Leigh Parrinello, lparrinello@hunterpr.com
212-679-6600

Lisa Gibbons, Lisa.Gibbons@kraft.com
847-646-6268

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About Kraft Foods
Kraft Foods is one of the world's largest food and beverage companies with annual revenues of more than $34 billion. For over 100 years, Kraft has offered consumers delicious and wholesome foods that fit the way they live. Kraft markets a broad portfolio of iconic brands in 155 countries, including seven brands with revenue of more than $1 billion, such as Kraft cheeses, dinners and dressings; Oscar Mayer meats; Philadelphia cream cheese; Post cereals; Nabisco cookies and crackers; Jacobs coffees and Milka chocolates. Kraft became a fully independent company on March 30, 2007, and is listed in the Standard and Poor's 100 and 500 indexes. The company also is a member of the Dow Jones Sustainability Index and the Ethibel Sustainability Index. For more information, visit the company's website at www.kraft.com.