Glenview, Ill. (September 13, 2007) – A new taste in American cheese hits the dairy case this fall when Kraft Foods introduces Kraft Singles Select, a firmer, richer, individually wrapped American cheese slice with rich deli taste. New Kraft Singles Select will transform everyday sandwiches into fresh-from-the-deli experiences.

"Consumers are telling us they want more premium versions of the products they know and love, like Kraft Singles," said Jane Hilk, vice president of marketing for Cheese & Dairy at Kraft Foods. "With new Kraft Singles Select, we invite people to experience the rich deli taste of this delicious new cheese slice."

A Taste That's All Grown Up
American cheese is the No. 1 sliced cheese in the United States.¹ In fact, more than 410 million pounds of American cheese were sold in the United States last year—more than twice as much as all other sliced cheeses combined.²

For consumers seeking premium flavor, Kraft Singles Select provides a full-bodied update on a traditional favorite. Kraft Singles Select also boasts a heartier texture that holds up whether served hot or cold – its flavor complements a cold deli sandwich while still melting perfectly on a grilled cheese or burger.

Select Deli Taste Every Single Time
Kraft Singles Select is available in convenient individually wrapped slices for a rich deli taste right out of the refrigerator. It can be enjoyed on a sandwich or packed as a convenient snack.

Available in the refrigerated dairy section of leading grocery stores nationwide starting in September/October 2007, Kraft Singles Select comes in 12 oz. - and 16 oz. - packages (16 and 24 individually wrapped slices, respectively). Suggested retail price is $3.59 for 12 oz. package.

For more information on Kraft Singles Select, please visit www.kraftfoods.com.

Contact:
Alexa Gunther
Edelman
(312) 616-1657
alexa.gunther@edelman.com

Basil Maglaris
Kraft Foods
(847) 646-4538
basil.maglaris@kraft.com

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ABOUT KRAFT FOODS
Kraft Foods is one of the world's largest food and beverage companies with annual revenues of more than $34 billion. For over 100 years, Kraft has offered consumers delicious and wholesome foods that fit the way they live. Kraft markets a broad portfolio of iconic brands in 155 countries, including seven brands with revenue of more than $1 billion, such as Kraft cheeses, dinners and dressings; Oscar Mayer meats; Philadelphia cream cheese; Post cereals; Nabisco cookies and crackers; Jacobs coffees and Milka chocolates. Kraft became a fully independent company on March 30, 2007, and is listed in the Standard and Poor's 100 and 500 indexes. The company also is a member of the Dow Jones Sustainability Index and the Ethibel Sustainability Index. For more information, visit the company's website at www.kraft.com.

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