Tennis Pros Venus Williams and Serena Williams Rest Their Racquets For “Sweeter” Competition In The Oreo® Double Stuf™ Racing League
East Hanover, NJ (Aug. 25, 2008) – They’ve conquered England, were a dynamic duo in Beijing this August and are preparing for the U.S. Open…but that’s not enough for tennis greats Serena and Venus Williams! The power pair announced today that they’re taking on a “second sport” and putting their “twisting, licking and dunking” skills to the test, as the newest members of the Double Stuf Racing League (DSRL).
The sisters join famous quarterback brothers Peyton Manning and Eli Manning, the league’s first “two sport” athletes, who launched the DSRL earlier this year. The DSRL puts a new spin on the classic Oreo and milk ritual by bringing friends and families together to “lick race” – a friendly competition where racers see who can twist, lick and dunk a single Oreo Double Stuf cookie and drink a glass of milk the fastest.
“Oreo cookies and milk were a tradition in our house growing up, and my sister and I fondly remember twisting, licking and dunking them together,” said Venus. “It was only natural to continue that tradition as adults, which is why we jumped at the chance to be a part of the DSRL.” “And because we love a friendly rivalry, it’ll be fun to show the Mannings what real DSRL competition is like! They’re going down,” added Serena. Both sibling pairs will appear in a national ad campaign set to debut today during the opening rounds of the U.S. Open. The new ad will kick off marketing activity to take place through 2009.
Getting In On the Action
You don’t have to be a professional athlete to participate in the DSRL – lick racing is a fun activity that anyone can enjoy. The only real “equipment” needed is an Oreo Double Stuf cookie, a glass of milk and someone to compete against. To start the race, each person twists their cookie open and licks off all the crème. Then, each person shows their cookie to their opponent, dunks it, eats it and drinks the glass of milk. The first to finish wins!
Visitors who go to www.dsrl.com can become an official member of the league, as well as:
- Watch outtakes from the new ad and see how the Manning brothers and Williams sisters “twist, lick and dunk”
- Get great DSRL gear, like “official” T-shirts, headbands and milk cups
- Create your own two “sport” Yooble
A Timeless Tradition
With its “twisting, licking and dunking” ritual, “Oreo and Milk” is a classic combination that has brought families and friends together for more than 95 years. For more information on the Oreo Double Stuf Racing League or to see the official sweepstakes rules, visit www.dsrl.com.
# # #
Contact:
Russ Dyer
312/988-2483
rdyer@webershandwick.com
Laurie Guzzinati
847/646-4538
cec@kraft.com
ABOUT KRAFT FOODS INC.
For more than a century, Kraft (www.kraft.com) has offered delicious foods and beverages that fit the way consumers live. Today, we are turning the brands that consumers have lived with for years into brands they can’t live without. Millions of times a day in more than 150 countries, consumers reach for their favorite Kraft brands, including nine with revenues exceeding $1 billion: Kraft cheeses, dinners and dressings; Oscar Mayer meats; Philadelphia cream cheese; Maxwell House coffee; Nabisco cookies and crackers and its Oreo brand; Jacobs coffees; Milka chocolates; and LU biscuits. Kraft is one of the world’s largest food and beverage companies with annual revenues exceeding $37 billion, more than 100,000 employees and more than 180 manufacturing and processing facilities globally. The company’s stock (NYSE: KFT) is listed on the Standard & Poor’s 100 and 500 indexes as well as the Dow Jones Sustainability Index and Ethibel Sustainability Index.