LPGA Golf Pro, Paula Creamer Partners with Brand as Celebrity Sponsor on uPumpItUp.com/pink to Launch Breast Cancer Awareness During Month of October

TARRYTOWN, N.Y., September 30, 2008-- Crystal Light, the beverage brand that has changed the way women enjoy water, is proud to announce its partnership with Susan G. Komen for the Cure® to promote breast cancer awareness in several ways.

• Through uPumpItUp.com, the Crystal Light brand’s online social network for women, LPGA Golf Pro Paula Creamer will encourage women to embark on a series of inspiring and engaging challenges to raise breast cancer awareness in their community. Paula’s challenge to uPumpItUp members will include spreading breast cancer awareness by wearing something pink every day for a week in October; exercising regularly to reduce risk; and teaming up with friends to learn the basics on breast cancer.
• Consumers have the opportunity to help fund breast cancer research by purchasing specially-marked pink packages of Crystal Light in the top ten flavors, including Lemonade, Peach Tea and Wild Strawberry. Crystal Light will donate .50 cents to Susan G. Komen® for the Cure for each UPC entered on uPumpItUp.com up to a total donation of $300,000.
• Beginning September 30, TV personality and fashion expert Bobbie Thomas will take part in a national press tour to highlight the brand’s commitment to women. Ms. Thomas, a founding member of uPumpItUp’s Wellness Panel, will discuss the Crystal Light brand’s involvement in the fight against breast cancer and encourage women to visit uPumpItUp and join LPGA Golf Pro Paula Creamer’s challenges.

“Crystal Light salutes Susan G. Komen for the Cure® which draws its spirit, strength and inspiration from the millions of women who have fought breast cancer themselves or on behalf of their sisters, mothers and friends,” said Sivonne Davis, Senior Brand Manager on Crystal Light. “We’re committed to promoting and enhancing wellness opportunities for our consumers and are honored to join with Komen for the Cure® to raise awareness and funds for the necessary research to find a cure. There have been great strides made in the fight against breast cancer, and Crystal Light is proud to enhance and contribute to its ultimate success.”

“Since 1982, Susan G. Komen for the Cure® has been on a mission to end breast cancer forever,” said Katrina McGhee, vice president of marketing at Komen for the Cure®. “Partnerships such as the one with Crystal Light are an integral part of that mission, helping us reach millions of consumers with life-saving breast health messages and raising funds that support breast cancer research and community health programs.”

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Contact:
Tim Hanlon
Aspen Marketing Services
212-431-5300 ext. 4701
thanlon@aspenms.com

Bridget MacConnell
Kraft Foods
914-425-6979
bmacconnell@kraft.com

About Susan G. Komen for the Cure®
Nancy G. Brinker promised her dying sister, Susan G. Komen, she would do everything in her power to end breast cancer forever. In 1982, that promise became Susan G. Komen for the Cure and launched the global breast cancer movement. Today, Komen for the Cure is the world’s largest grassroots network of breast cancer survivors and activists fighting to save lives, empower people, ensure quality care for all and energize science to find the cures. Thanks to events like the Komen Race for the Cure®, we have invested more than $1 billion to fulfill our promise, becoming the largest source of nonprofit funds dedicated to the fight against breast cancer in the world. For more information about Susan G. Komen for the Cure, breast health or breast cancer, visit www.komen.org or call 1-877 GO KOMEN.

About Crystal Light
With just five calories per serving, Crystal Light is a great tasting, sugar-free beverage, which provides the benefits of hydration. Crystal Light is available in 28 refreshing flavors and comes in a variety of forms including convenient On The Go packets and individual tubs as well as 16 fluid
ounce ready-to-drink bottles. Crystal Light is also an excellent beverage option for people with diabetes, because it contains <1 g of carbohydrate per serving and is considered a FREE exchange. For more information about Crystal Light, please visit www.CrystalLight.com

About uPumpItUp.com
uPumpItUp is the definitive online social network for women. Sponsored by Crystal Light, uPumpItUp is chaired by actress and musician Mandy Moore, who challenges women to pursue interests and talents to achieve balance in their lives. Moore is supported by a panel of Wellness Experts including fashion guide Bobbie Thomas, entertainment guru Erika Lenkert, celebrity yoga instructor Mandy Ingber and award-winning journalist Cynne Simpson, each of whom encourage women to reach their goals by supporting and interacting with one another through a series of carefully-crafted interactive challenges and the accompanying online community forum. www.upumpitup.com