New York, NY, October 14 – Kraft Foods Inc. (NYSE:KFT), a global leader in branded foods and beverages, today announced its next generation TASSIMO hot beverage system by Bosch is now available in retail stores nationwide.
The new TASSIMO brewer includes a variety of exciting features that deliver a premium, coffee-house quality, hot beverage experience. “Our partnership with Bosch helped update the brewer,” says Lorraine Hansen, Senior Vice President, Coffee. “The new system has Bosch’s energy-efficient flow-through water heater that virtually eliminates pre-heat time, a modern, compact design and a new LED interface that further simplifies the one touch brewing technology.”
The Bosch consumer-centric approach to quality is an excellent match with the TASSIMO focus on delivering a premium hot beverage experience, one perfect cup at a time. The new brewer has already been met with very a positive response – it was featured among an array of groundbreaking kitchen appliances in this year’s “House Beautiful” Kitchen of the Year exhibition in New York’s Rockefeller Center. In addition, the TASSIMO brewer received the Good Housekeeping Seal becoming the only on-demand hot beverage system to obtain this recognition.
TASSIMO continues to offer the widest range of hot beverages, including coffees, cappuccinos and lattes made with real milk, espressos, cremas, teas and hot chocolate - at the touch of a button. Consumers can choose from a selection of Starbucks® coffees or more than 40 other beverage varieties from the world's finest brands. To coincide with the launch of the new brewer, TASSIMO will introduce a new selection, Starbucks® Colombia coffee.
The secret to brewing the perfect cup is the TASSIMO patented barcode technology, which ensures a perfectly brewed, fresh cup every time. A unique barcode on each TASSIMO DISC (T DISC) tells the machine how to prepare each beverage using the optimal brew time, temperature and amount of water.
Along with stand-out innovation, the TASSIMO hot beverage system represents good value to the consumer, with the cost per serving ranging from about 40 cents to $1.25.
Two models of the new TASSIMO hot beverage system by Bosch will be available in the U.S. in October 2008. The TASSIMO Suprema, which features an advanced water filtration system and chrome-finished details, is sold in specialty and department stores and will have an MSRP of $139.99. The TASSIMO, available in select grocery and mass merchandise stores, will sell for $99.99. Both models also will be available at www.tassimodirect.com
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CONTACT:
Tim Hanlon
Aspen Marketing Services
212-431-5300 x4701
thanlon@aspenms.com
Bridget MacConnell
Kraft Foods
914-425-6979
bmacconnell@kraft.com
About Kraft Foods Inc.
For more than a century, Kraft (www.kraft.com) has offered delicious foods and beverages that fit the way consumers live. Today, we are turning the brands that consumers have lived with for years into brands they can’t live without. Millions of times a day in more than 150 countries, consumers reach for their favorite Kraft brands, including nine with revenues exceeding $1 billion: Kraft cheeses, dinners and dressings; Oscar Mayer meats; Philadelphia cream cheese; Maxwell House coffee; Nabisco cookies and crackers and its Oreo brand; Jacobs coffees; Milka chocolates; and LU biscuits. Kraft is one of the world’s largest food and beverage companies with annual revenues exceeding $37 billion, more than 100,000 employees and more than 180 manufacturing and processing facilities globally. The company’s stock (NYSE: KFT) is listed on the Standard & Poor’s 100 and 500 indexes as well as the Dow Jones Sustainability Index and Ethibel Sustainability Index.
About Bosch
Bosch home appliances is part of Bosch and Siemens Home Appliance Group, the third largest appliance manufacturer in the world. Inspired by the lifestyle of today’s discerning consumers, all Bosch products combine efficiency, quietness, and quality with unrivaled ease of use. Opened in 1997, the company’s appliance park in New Bern, North Carolina is comprised of state-of-the-art factories for washers, dryers, dishwashers, ranges, ovens and cooktops. Known worldwide for raising standards in efficiency and quietness, Bosch is the only US manufacturer with entire product lines of ENERGY STAR® qualified dishwashers, washers and refrigeration. Bosch appliances regularly receive industry and consumer awards. In fact, Bosch dishwashers have earned the highest ranking in J.D. Power and Associates’ Major Home Appliance Customer Satisfaction Study for two consecutive years. For more information, please visit www.boschappliances.com or call 800.921.9622 to request a catalog.