Crystal Light Trims Down to Create Dazzling New, Environmentally Friendly Packaging

TARRYTOWN, NY (October 19, 2009) – Today marks an exciting makeover and a new approach for Crystal Light.  With a modern look and sleek packaging that is more environmentally friendly, Crystal Light is setting itself apart while delivering the same great taste people expect. 

The new Crystal Light design features a fresh logo and innovative canister configuration that makes the product more user-friendly:

• Easy-to-open packets
• A new 1-quart packet size in the 8-quart canister that helps people prepare the amount they want 
• A clear window on the front of the canister shows when packets are running low

Beyond the visual changes, Crystal Light is committed to making significant changes for the better. In total, on a finished case goods basis, the new design will use 250 tons less packaging each year. 

“Women look to Crystal Light to add some excitement to their water every day,” says Roxanne Bernstein, Director, Powdered Beverages.  “Our new packaging also reflects our consumers’ vibrancy and her desire to align herself with more environmentally friendly brands.” 
 
The new Crystal Light design is making people look twice at their beverage options.

It is available nationwide with a suggested retail price of $3.29 for the 8-quart size and $4.59 for the 10- or 12-quart size.  Crystal Light fans can find more information on the entire line of products by visiting www.CrystalLight.com.

About Crystal Light
With most flavors containing as little as five calories per serving, Crystal Light offers naturally and artificially sweetened, great-tasting beverage options, which provide the benefits of hydration.  Crystal Light is available in 28 refreshing flavors and comes in a variety of convenient forms, including both single- and multi-serve packets.  Crystal Light could be an excellent beverage option for people living with diabetes, because many flavors contain 3 grams or less of carbohydrates per serving and are considered a FREE exchange.  In making your selection, please be sure to check the Nutrition Facts on each package as the nutritional profile of Crystal Light varieties varies.  For more information about Crystal Light, please visit www.CrystalLight.com.