Full Line of PLANTERS Nuts Products Now Made with Pure Sea Salt
EAST HANOVER, N.J. – (March 31, 2009) – Planters has a new quality innovation on deck with a fresh twist on its famous beloved salted snacks—the addition of pure sea salt to its snack nut products, including Cocktail Peanuts and Dry Roasted Peanuts, Cashews Halves & Pieces, Deluxe Whole Cashews, Mixed Nuts and Deluxe Mixed Nuts.
With a strong commitment to delivering great taste and quality to consumers for more than 100 years, Planters has always sought innovative ways to lead the snack nut category. The move to sea salt was a natural evolution for the brand because of the popularity and desire for sea salt among consumers. It’s the Planters taste snackers love, combined with pure sea salt—a winning combination!
Dynamic celebrity chef Tyler Florence says people today are increasingly looking for "updates" to familiar favorites that are on trend and in line with their own personal taste preferences.
"As an iconic brand that has always been synonymous with quality and great tasting products, Planters change to pure sea salt will make the Planterss nut offerings even more exciting and relevant to the millions of people who love the brand, and have for years," said Florence. "From a chefs perspective, pure sea salt really takes the products to a whole new level of quality."
Salt Savvy: More Than 100 Years of Experience
Since Planters was founded by Italian immigrant Amedeo Obici more than 100 years ago, the brand has built a reputation for delivering consistently fresh-tasting nuts. The switch from regular salt to sea salt was part of the brand’s business strategy to elevate its relevance and consumer preference over other salty snacks.
"Our consumers love salty, crunchy snacks, so we wanted to provide them with a product that delivers a unique snack experience but doesn’t compromise on the taste they know and expect from Planters," says Eva Press, Senior Brand Manager, Planters.
###
About Kraft Foods
Kraft Foods (www.kraftfoodscompany.com) makes today delicious in 150 countries around the globe. Our 100,000 employees work tirelessly to make delicious foods consumers can feel good about. From American brand icons like Kraft cheeses, dinners and dressings, Maxwell House coffees and Oscar Mayer meats, to global powerhouse brands like Oreo and LU biscuits, Philadelphia cream cheeses, Jacobs and Carte Noire coffees, Tang powdered beverages and Milka, Côte d’Or, Lacta and Toblerone chocolates, our brands deliver millions of smiles every day. Kraft Foods (NYSE: KFT) is the world’s second largest food company with annual revenues of $42 billion. The company is a member of the Dow Jones Industrial Average, Standard & Poor’s 500, the Dow Jones Sustainability Index and the Ethibel Sustainability Index.
About Planters
As the salted snacks category leader for Kraft Foods, the Planters portfolio includes many different product offerings, from cocktail peanuts and jumbo cashews to morning and snacking trail mixes to the NUT∙rition™ line, designed to meet today’s nutritional needs.
Planters offerings, including new pure sea salt products, are available nationwide. For more information on Planters with pure sea salt and other Planters products, visit www.planters.com. For more information on the nutritious benefits of nuts, visit www.nutnutrition.com.