Lunch Your Tummy Right Tour Gears Up To Feed Kids’ Success

May 12, 2009 (Memphis, Tenn.) – From biking to tumbling, cheering to skateboarding, most kids have one thing they like to do above all others. But sometimes, they need a little extra encouragement to pursue their passions and reach their fullest potential. With summer just around the corner, Oscar Mayer Lunchables Lunch Combinations is kicking off the Lunchables Lunch Your Tummy Right Tour, a cross-country tour that aims to inspire kids to achieve success.

The tour will be conducted in partnership with the well-known Camp Woodward, the country’s biggest action sports, gymnastics, cheer and digital media camp that offers week-long summer sessions to kids ages seven to 17. U.S. and World Gymnastics Champion and dance sensation Shawn Johnson, who will attend Camp Woodward as a visiting pro, understands better than most that giving kids the support and inspiration they need is an integral part of their development. “The key to my success has been hard work, determination, and the support of my mentors and coaches,” said Shawn Johnson. “The Lunchables Lunch Your Tummy Right Tour inspires kids to achieve success – and have fun while doing it! I’m looking forward to sharing some of my stories with kids across the country.”

Johnson, along with successful Camp Woodward alumni, including BMXer, Dennis Enarson, and sports videographer, John Considine, will make special appearances at select tour stops to share their stories about how to achieve your personal best and follow your dreams.

As part of the Tour, kids will also be encouraged to get active by climbing a giant inflatable wall and playing a series of educational games on an interactive bus. “The Lunchables team believes that a well-lunched tummy is the key to success,” said Darin Dugan, Senior Director of Marketing, Lunchables. “The Lunchables Lunch Your Tummy Right Tour is the perfect outlet to help kids discover and enhance their talents.”

Complete Tour Schedule
The Lunchables Lunch Your Tummy Right Tour will be visiting the following markets:

• May 14-16, Memphis, Tenn. at the Memphis in May Festival
• May 21-23, Charlotte, N.C. at the Speed Street 600 Festival
• May  29-31, Tampa, Fla. at the Taste of Pinellas Festival
• June 4-7, Nashville, Tenn. at the Riverbend Festival
• June 11-14, Chicago, Ill. at Navy Pier
• July 2-5, Norfolk, Va. at the Norfolk Harborfest 
• July 11-12, Buffalo, N.Y. at the Taste of Buffalo
• July 24-26, New York, N.Y. at the Quick Chek New Jersey Festival of Ballooning
• July 30-Aug 2, Columbus, Ohio at the Ohio State Fair
• Aug 6-9, Madison, Wis. at the Wisconsin State Fair
• Aug 13-16, San Diego, Calif. at the San Diego Zoo
• Aug 20-23, Sacramento, Calif. at the California State Fair

The tour is free of charge.

Pursuing Passions to Achieve Success 
In conjunction with the Lunchables Lunch Your Tummy Right Tour, this summer the Lunchables team is awarding 50 kids with a VIP ticket to Camp Woodward for the ultimate summer camp experience. Each winner will be able to bring along one lucky friend to learn from the pros how they can achieve success. Winners will be invited to participate in a week-long camp session at Woodward East, located in central Pennsylvania, or Camp Woodward West, located in Stallion Springs, Calif. Official game tickets are available inside specially-marked Lunchables Lunch Combinations packages. For official rules and more information on the Lunchables Lunch Combinations Lunch Your Tummy Right Tour, please visit www.Lunchables.com.

Contact:

Laura Keller      
Weber Shandwick
312/988-2340
lkeller@webershandwick.com
 
Syd Lindner
Kraft Foods
608/285-6820
Sydney.Lindner@kraft.com

About Kraft Foods
Kraft Foods (www.kraftfoodscompany.com) makes today delicious in 150 countries around the globe.  Our 100,000 employees work tirelessly to make delicious foods consumers can feel good about.  From American brand icons like Kraft cheeses, dinners and dressings, Maxwell House coffees and Oscar Mayer meats, to global powerhouse brands like Oreo and LU biscuits, Philadelphia cream cheeses, Jacobs and Carte Noire coffees, Tang powdered beverages and Milka, Côte d’Or, Lacta and Toblerone chocolates, our brands deliver millions of smiles every day.  Kraft Foods (NYSE: KFT) is the world’s second largest food company with annual revenues of $42 billion.  The company is a member of the Dow Jones Industrial Average, Standard & Poor’s 500, the Dow Jones Sustainability Index and the Ethibel Sustainability Index.