News Release


First Pizzas Roll Off Line at Kraft Pizza Company’s Newly Expanded Plant

300 New Jobs Created

(LITTLE CHUTE, WI) – June 25 2009– Kraft Pizza Company – maker of DiGiorno frozen pizza – opened the doors to its newly expanded Little Chute pizza plant today to Kraft employees and members of state and local government. The ribbon cutting was in celebration of the new 108,000 square foot addition, and the 300 new jobs that the expansion brings to the community. To date, about 200 of those jobs have been filled.

The expanded plant now houses a new pizza crust bakery line and an assembly line that will make a delicious difference in the plant’s ability to meet demand for the company’s products now and in the future.

“This major expansion in Little Chute shows our commitment to Wisconsin and gives us the capacity we need to maintain our strong momentum,” said Tim Cofer, President, Kraft Pizza Company. “We're extending our industry leadership by making more of the highest-quality pizzas and frozen meals. We're delighting our consumers with innovative new products and consistent value compared to carry-out and delivery.”

First 10,000 Pizzas go to Wisconsin Food Banks
To celebrate the expansion, the plant donated the first “official” 10,000 pizzas to two Wisconsin members of Feeding America -- America's Second Harvest of Wisconsin (in Milwaukee) and Second Harvest Foodbank of Southern Wisconsin (in Madison). The donation will help to provide about 30,000 meals to those in need, during this time of increased demand at food pantries.

Almost all of the company’s pizza is produced at its plants in Little Chute and Medford, and more than 75 percent of the cheese used on the pizza is from Wisconsin.

Little Chute employees make DiGiorno, California Pizza Kitchen, Tombstone and Jack’s pizzas at the plant.

The Village of Little Chute’s fame as the home of popular frozen pizza goes back to 1960, to privately-held Jack’s Frozen Pizza, Inc. In 1992, Kraft Foods, which had earlier purchased Tombstone Pizza, acquired Jack’s. Within two years, the Little Chute facility doubled capacity and grew as Wisconsin-made Jack’s and Tombstone brands became household names nationwide. In 1995, DiGiorno Rising Crust Pizza made its debut revolutionizing the frozen pizza industry.

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Contact:

Joyce Hodel
Kraft Foods
847/646-4538
Cell- 847/363-6508

About Kraft Pizza Company
Kraft Pizza Company is the leader in the U.S. frozen pizza category. DiGiorno is Kraft's largest pizza brand, but with our portfolio of powerful pizza brands that also includes California Pizza Kitchen, Tombstone, and Jack’s, every consumer can find a pizza to savor with our offerings. This year, the company introduced DiGiorno Flatbread Melts and California Pizza Kitchen Flatbread Melts, which are premium, single-serve meals that cook up in the microwave in less than four minutes, and DiGiorno Crispy Flatbread pizza, featuring an extra-thin crispy crust with Italian-inspired toppings.

About Kraft Foods
Kraft Foods (www.kraftfoodscompany.com) makes today delicious in 150 countries around the globe. Our 100,000 employees work tirelessly to make delicious foods consumers can feel good about. From American brand icons like Kraft cheeses, dinners and dressings, Maxwell House coffees and Oscar Mayer meats, to global powerhouse brands like Oreo and LU biscuits, Philadelphia cream cheeses, Jacobs and Carte Noire coffees, Tang powdered beverages and Milka, Côte d’Or, Lacta and Toblerone chocolates, our brands deliver millions of smiles every day. Kraft Foods (NYSE: KFT) is the world’s second largest food company with annual revenues of $42 billion. The company is a member of the Dow Jones Industrial Average, Standard & Poor’s 500, the Dow Jones Sustainability Index and the Ethibel Sustainability Index.