New Sandwich Recipes From Top Mom Bloggers Add Flavor to Brown Bag Lunches 

Madison, WI (July 21, 2009) – Sandwiches remain the most frequently packed brown bag lunch for affordability and convenience¹ – but everything from the bread to what’s in between is evolving. Current sandwich trends² include unique flavor combinations, hot sandwiches and updated takes on classic combinations. To help brown bag aficionados spice up their routines and stay on trend without breaking their budgets, Oscar Mayer enlisted ten creative and cost-conscious mom bloggers to develop flavorful sandwich combinations. Their creations are available on the Oscar Mayer brand brown bag envy channel at http://www.youtube.com/user/OSCARMAYERDELIFRESH.

A sampling of their tasty creations include a hot Oscar Mayer Deli Fresh Cajun Chicken and Cheese Melt that calls for chipotle mayo, Roma tomatoes, Romaine lettuce and provolone cheese on top of ciabatta bread; a tricked-out version of a classic turkey sandwich that includes Deli Fresh Smoked Turkey, tomato, avocado, cucumber slices and a squeeze of lemon; and a Cuban Sandwich topped with Swiss cheese, dill pickle and Deli Fresh Slow Roasted Roast Beef.

New Bold Flavors Without Deli Counter Prices

To add a fresh-taste to lunch, the Oscar Mayer brand introduced four bold new varieties of Deli Fresh Shaved Meats: Black Forest Ham, Cracked Black Peppered Turkey Breast, French Dip Flavored Roast Beef and Cajun Seasoned Chicken Breast. Sliced, packed and sealed at the peak of freshness, Oscar Mayer Deli Fresh Shaved Meats deliver the fresh-taste of the deli but are more convenient and cost 25 percent less³ than the best selling brand of deli counter meats. 

Available nationwide, the bold new taste of Oscar Mayer Deli Fresh Shaved Meats can be found in your grocer’s refrigerated meat case section and have a suggested retail price of $3.99. Classic Oscar Mayer Deli Fresh favorites including Rotisserie Seasoned Chicken Breast, Smoked Ham, Honey Ham, Oven Roasted Turkey Breast and Smoked Turkey Breast are also available in Family Size packs to feed the entire family while maximizing savings. The suggested retail price for Oscar Mayer Deli Fresh Shaved Family Size is $5.78 per 16 oz. package. For more information on the full line of Oscar Mayer Deli Fresh Meats, visit www.oscarmayer.com.
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1. The NPD Group (2008). What’s In The Bag and Why Is It In There?. Retrieved July 31, 2008 from      http://www.npd.com/press/releases/press_080728.html
2. Kraft Foods (2009) Shopper Insights Sandwich Deep Dive
3. Perishables Database data, Total US 13 weeks ending 10/25/08

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About Kraft Foods
 
Kraft Foods is one of the world's largest food and beverage companies with annual revenues of more than $34 billion. For more than 100 years, Kraft has offered consumers delicious and wholesome foods that fit the way they live. Kraft markets a broad portfolio of iconic brands in 155 countries, including six brands with revenue of more than $1 billion, such as Kraft cheeses, dinners and dressings; Oscar Mayer meats; Philadelphia cream cheese; Nabisco cookies and crackers; Jacobs coffees and Milka chocolates. Kraft became a fully independent company on March 30, 2007, and is listed in the Standard and Poor’s 100 and 500 indexes. The company also is a member of the Dow Jones Sustainability Index and the Ethibel Sustainability Index. For more information, visit the company’s website at www.kraft.com.