First Global "Make a Delicious Difference Week" Unites 10,000+ Employees to Fight Hunger, Promote Healthy Lifestyles and Build Stronger Communities

Miami, Florida (October 9, 2009) – Today in Miami, 70 Kraft Foods employees are volunteering at Dr. Robert B. Ingram Elementary School, in partnership with Hands On Miami, to educate kids about healthy living.Through a hands-on, interactive carnival style health fair, kids will construct food pyramids, play in active field games and participate in healthy lifestyle arts and crafts. Similar activities are taking place around the world as part of Kraft Foods’ first-ever “Make a Delicious Difference Week,” a special week of service (Oct. 5-10) that will benefit roughly 500,000 people in need around the world.

The unprecedented global effort will mobilize more than 10,000 employee volunteers - six times more than in previous efforts. From David Comeau, Vice President, Strategy, Latin America, to Irene Rosenfeld, Chairman and CEO, employees in 33 countries will lend a hand to fight hunger, promote healthy lifestyles and build stronger communities. Add it up, and “Make a Delicious Difference Week” is the single largest volunteer effort in Kraft Foods’ history.

To stretch its employees’ efforts, the Kraft Foods Foundation also will match U.S. employee cash contributions to nonprofits on a two-to-one basis throughout the week.

“Kraft Foods has been making a difference in communities around the world for many years,” explained Comeau. “We’re stepping up our efforts thanks to the enthusiasm and experience of our employees and partners like Hands On Miami. Our efforts today will help students at Dr. Robert B. Ingram Elementary School take home valuable knowledge on how to eat and live healthy lives.”

Comeau and experienced volunteers from Kraft Foods have helped lead the effort. Hundreds of students will learn important nutritional information, fun and exciting ways to exercise and keep fit.

”On behalf of the Dr. Robert B. Ingram Elementary staff and students, we are extremely proud and honored to have been selected to participate in this wonderful educational event,” Dr. Susan Traushke-McEachin, Principle of Dr. Robert B. Ingram Elementary School said. “All of the activities of the day will lead to improved physical fitness and awareness of healthier food choices, which will subsequently improve our students’ academic success.”

Serving Up the Spirit of Service When Needed Most
To encourage U.S. citizens to lend a hand, the new Edward M. Kennedy Serve America Act took effect on Oct. 1, just days before the company’s global volunteer effort. The renewed focus on giving back is critical in this economic downturn, as nearly three-quarters of Americans cut back on civic participation, including volunteering, according to the National Conference on Citizenship. But you can start changing this reality with a simple click!

Beginning Oct. 13, people can visit www.kraftfoodscompany.com to learn how to spread the volunteer spirit through a special online video. Each time this video is viewed, Kraft Foods will donate money to Feeding America to help provide five meals to those at risk of hunger -- up to 100,000 meals through the end of October.

Kraft Foods Support of Hunger and Healthy Lifestyles
As the second largest food company in the world, Kraft Foods is taking a stand when it comes to fighting hunger and promoting healthy lifestyles. Since 1997, the company has provided more than 1 billion servings of fresh food. Around the world, the company contributes approximately $100 million annually in food and money to community organizations. The company committed $180 million in the next three years to community involvement activities around the globe. The expansion of its global employee volunteer efforts though the first global “Make a Delicious Difference Week” is another example of Kraft Foods’ stepped up efforts.

Lisa Gibbons
847.646.4538
news@kraft.com

Daniel Roberti
212.981.5133
daniel_roberti@dkcnews.com

About Hands On Miami
Since 1993, Hands On Miami, in partnership with United Way is Miami-Dade’s premier resource for volunteering. Programs such as the Flexible Calendar Program, Community Bridges, Youth Volunteer Corps, Corporate Services, Disaster Preparedness, Annual Days of service, and Volunteer Referral Network have positively impacted our community. HOM provides flexibly scheduled, meaningful, direct service volunteer opportunities. In partnership with schools, social service and environmental organizations, HOM organizes more than 85 service events each month, engaging about 700 people monthly. For more information please visit the Hands On Miami website at www.handsonmiami.org.