What's New at Kraft Foods

The Latest News about Kraft Foods Products, People and Events


Cadbury and Vegemite Win Top Honors in Australia
July 23, 2010
– In Australia & New Zealand (ANZ), two of our brands, Cadbury and Vegemite, took top honors in the highly esteemed "Reader's Digest" Most Trusted Brand Awards. The "Reader’s Digest" awards in ANZ named Cadbury the most trusted food brand in Australia for the seventh consecutive year. Cadbury also holds the number two position for the most trusted brand overall. And Vegemite continues to build its profile as a true Australian icon – it was voted the most iconic brand in the country and the eighth most trusted brand overall.

Kraft Foods Foundation Responds to Natural Disasters
July 21, 2010
–The Kraft Foods Foundation is donating $40,000 to the International Federation of Red Cross and Red Crescent Societies to assist with relief efforts in Romania and Ukraine.

The Kraft Foods Foundation also is donating $25,000 to the International Federation of Red Cross and Red Crescent Societies in response to their emergency appeal for Niger.

New TUC Packaging Creates Handy Cracker Snacks for ‘Urban Explorers’
July 13, 2010
– Our melt-in-your-mouth TUC crackers are already popular in many countries across the European Union (EU) and in China. And our new portable packs are leading the brand’s introduction in Central & Eastern Europe, Middle East & Africa (CEEMA) countries this year and next. Our new smaller packaging is designed for consumers with busy lives. They can simply pop a pack in their pocket, purse or backpack for a tasty snack whenever and wherever they want.

Kraft Foods Foundation and Kraft Foods Brazil Respond to Flooding
June 29, 2010
–The Kraft Foods Foundation (KFF) and Kraft Foods Brazil are donating $160,000 in cash, product and supplies to assist with recovery efforts following massive flooding in Brazil.

Kraft Foods Foundation and Kraft Foods Poland Respond to Flooding 
June 8, 2010
– The Kraft Foods Foundation will donate $50,000 through the International Federation of Red Cross & Red Crescent Societies to support relief efforts for flooding in Poland. Kraft Foods Poland, together with employees, also will contribute donations locally.

See How We’re Making a Difference – in Our New Responsibility Report
May 25, 2010
– From our continued support of agricultural sustainability in coffee and cocoa, to our programs to fight hunger and promote healthy lifestyles, to our many employee volunteer opportunities, like Make A Delicious Difference Week, we’re making a difference around the world. Now you can read about all our good work in our new responsibility report.

Our Côte d’Or Brand Wins Award for Responsible Cocoa Farming 
May 26, 2010
– Our Côte d’Or chocolate brand broke new ground in supporting responsible farming practices – by becoming the first pan-European chocolate brand to carry the Rainforest Alliance (RA) Certified seal. Rainforest Alliance is an international conservation group that promotes sustainable farming, forestry and tourism in developing countries.  We began buying coffee from RA Certified farms in 2003 and added the purchase of cocoa in 2005.  Today, we’re the group’s largest buyer of coffee and cocoa.

Combined Company Response to Earthquake in China
May 14, 2010
– A 7.1 magnitude earthquake hit northwest China's Qinghai Province in April.  Although no employees or facilities were impacted, our combined China business was inspired to get involved.  Over several weeks, Kraft Foods and Cadbury employees worked together to hold fundraisers. This joint effort resulted in a nearly $25,000 donation to the local Red Cross.  The Kraft Foods Foundation will double the impact by making a donation to the International Federation of Red Cross.

Kraft Foods Responds to Flooding in Tennessee 
May 13, 2010
– In response to severe flooding in the state of Tennessee, US, and following an initial product donation valued at $35,000, Kraft Foods is sending a second trailer load of product to help families recover now that the American Red Cross has had more time to fully assess the situation.

Judges Melt Over Our Cheese and Relish Our Mustard in Global Contests 
April 23, 2010
-- In recent worldwide competitions, we had judges melting over our cheese and relishing samples of our Grey Poupon mustards. We picked up top honors in 10 categories at the 2010 World Cheese Championship Contest in Madison, Wisconsin, US.  Three of our cheeses – Polly-O fresh mozzarella and mozzarella whole milk and Philadelphia cream cheese – placed first in their individual groups.

Passionate Canadian Town Shoots … And Scores Kraft Hockeyville Title
April 13, 2010
– After bringing in more than one million votes in the Kraft Hockeyville 2010 competition, Dundas, Ontario, Canada, was declared this year’s most passionate hockey town. And Kraft Canada is awarding Dundas $100,000 to upgrade its local J.L. Grightmire Market Street Arena. That’s where the town will host a National Hockey League pre-season game in September.

Kraft Foods Foundation and INMED Partner to Alleviate Malnutrition in Brazil
April 7, 2010
-- INMED Partnerships for Children and the Kraft Foods Foundation are launching Health in Action (Ação Saudável), a school-based hunger and healthy lifestyles program designed to alleviate malnutrition in Brazil. Health in Action will bring simple and effective tools designed to reduce hunger and improve the health of kids from 5 to 14 years old in nine cities across Brazil. The Kraft Foods Foundation is donating $2.25 million over three years to the project, its largest single contribution in Latin America.

Kraft Foods Plans to Reduce Sodium in North American Products an Average of 10 Percent by 2012
March 17, 2010
– We announced plans to reduce sodium by an average of 10 percent across our North American portfolio over the next two years. This amounts to the elimination of more than 10 million pounds -- or more than 750 million teaspoons -- of salt from some of North America's most popular foods.

Kraft Foods Named One of Top 50 Companies for Diversity
March 11, 2010
-- DiversityInc named Kraft Foods to its “Top 50 Companies for Diversity.” By putting us in the top 50, DiversityInc recognizes our commitment to diversity and our success in building an inclusive workplace.

The Kraft Foods Foundation Responds to Earthquake in Chile 
March 2, 2010 – The Kraft Foods Foundation donated $50,000 to the International Federation of Red Cross & Red Crescent Societies to support recovery efforts of the Chilean Red Cross.

Kraft Foods Completes Sale of Pizza Business to Nestlé
March 2, 2010 – Kraft Foods completed the sale of our pizza business in North America to Nestlé.  About 3,620 Kraft Foods employees who work on the pizza business, as well as our manufacturing facilities in Little Chute and Medford, Wisconsin, have transferred to Nestlé as part of the sale.

What's New at Kraft Foods