Advertising Responsibly to Children

Parents spoke and we listened. For many years, Kraft Foods has not advertised to children under six. And only products that meet specific nutrition criteria are advertised in media directed to children under 12. In 2005, we launched our Sensible Solution nutrition criteria, which served as the basis for our worldwide advertising to children practices. In the U.S., since  August 2009, we are transitioning to using the Smart Choices Program nutrition criteria to determine which of our U.S. products can be advertised to children under 12.  In some cases the Smart Choices criteria are more stringent.

We’ve also eliminated in-school advertising and set nutrition standards for Kraft Foods products sold in schools.  And we participate in regional voluntary self-regulatory initiatives to help change the types of foods and beverages advertised to children. These include the Children’s Food and Beverage Advertising Initiatives in the U.S. and Canada; as well as advertising pledges in the EU region, Russia, Brazil, South Africa, and Australia.

Advancing our advertising to children approach at a national level helps encourage local companies to follow our lead and change the mix of advertising to children in those markets to emphasize  better for you choices.  

Informing Adults on Ways to Eat and Live Better

Kraft is using its Healthy Living banner to educate consumers about healthier food and beverage choices, recipes and good-for-you food ideas around the world through Healthy Living websites and magazines.

For consumers in the US who are living with and/or concerned about diabetes, we offer education, food solutions, lifestyle tips and support through the "Good Eating, Good Living" program.

Sponsoring Healthy Eating and Living Programs

Kraft Foods commitment to giving back to the millions of people who support and buy our brands worldwide has led to an increased focus on supporting community-based health and wellness programs.