Listening to Consumers; Creating More Better-for-You Choices

We’re listening at Kraft Foods. Consumers around the world are telling us they want to eat healthier and we’re providing them with more choices.  Whether it’s helping them manage their weight, limit their fat intake, add fiber, whole grains or calcium to their diets, Kraft Foods has the products that meet their needs.

Listening to Experts on Everything from Ingredients to Packaging

A group of globally recognized health and wellness experts helps us make decisions about our products, packaging and communications.  And that ultimately helps consumers.

Convenience, Quality and Truly Delicious Taste

The bottom line at Kraft Foods remains taste, convenience and quality. Consumers demand great products, like the Kraft Foods brands they know and love.  And we’re committed to bringing truly delicious foods to market, while increasing the number and variety of better-for-you choices we give consumers.

Understanding Nutrition

We’re helping consumers make informed food choices by making nutritional information available in a way that’s easy to understand.  On package, online, and in print, we're helping consumers understand what they’re eating and how much they should eat.

Talking to Consumers; Helping Children and their Families

How we communicate about our products is just as important as the products themselves. We reach consumers every day with information about everything from our new better-for-you products to healthier recipes. And we have set the standard for advertising to children practices by applying nutrition criteria determining what products can be advertised to children.We also support healthy lifestyle programs all over the world. Helping children and their families make healthy food choices while encouraging physical activity has become part of how Kraft Foods gives back to communities.