Understanding Nutrition

At Kraft Foods, we're helping consumers understand how to eat better through packaging and labeling. Our goal is to make information easy to find and understand for consumers. While rules vary by country, we include relevant nutrition and dietary information on every package and label of every product we sell. The one exception is nutrition labeling on single ingredient products like coffee.

Measuring Portions; Making Nutrition and Dietary Information More Relevant

Here are some examples of ways we’re making nutrition and dietary information “easy to digest:”

• 100 Calorie Packs in the United States and in Europe (Milka and Toblerone) provide easy-to-manage portion control.
• In the EU, Philadelphia minitubs deliver a single, no-fuss portion of cream cheese in several popular varieties.