Kraft Foods and Cadbury share a passion for social responsibility. And that passion continues as we move ahead as a combined company.  There are many similarities in how we approach sustainability, and Kraft Foods will honor the commitments Cadbury made in the areas of the Cadbury Cocoa Partnership and Fairtrade. 

Cadbury Cocoa Partnership
Without cocoa there would be no chocolate. A long-term, sustainable cocoa yield is important to our success.  And we work to have it produced to the quality and ethical standards expected by our business, our customers and our consumers.

In January 2008, the Cadbury Cocoa Partnership was established in partnership with the United Nations Development Programme, local governments, farmers and communities and international non-governmental organizations.  This partnership aims to improve the economic, social and environmental conditions of around a million cocoa farmers and their communities in Ghana, India, South East Asia and the Caribbean.  Our investments through the partnership will focus on improving farmer incomes, developing communities and building partnerships. The Cadbury Cocoa Partnership is now active across 100 Ghanaian communities. 

And, we’re doing more than just focusing on cocoa. See how our Bicycle Factory, an innovative bike donation program, is making an impact in the lives of Ghanaian children.

Fairtrade
Fairtrade Cadbury Dairy Milk has been available in the UK and Ireland since July 2009, and we plan to have our hot beverages range in the UK and Ireland be Fairtrade by the end of 2010. Fairtrade Cadbury Dairy Milk is also now available in Australia and New Zealand and soon to be in Canada. In total, roughly 350 million Cadbury Dairy Milk bars will carry the Fairtrade mark around the world. The move more than quadruples the amount of Fairtrade cocoa coming out of Ghana, benefiting more and more farmers.

Following the groundbreaking move to be the first mainstream confectionery brand to carry the Fairtrade mark, Cadbury Dairy Milk has announced the investment plans for its first Fairtrade social premium to cocoa farmers in Ghana.

The first installment of £500,000 will go directly into projects determined by the farmers themselves.  The programs include building wells and mobile health clinics. Alongside the community investment, the farmers are also investing in further farmer training, incentives and provision of tools, in a move that reflects the work of the Cadbury Cocoa Partnership’s wider investment to support Ghanaian cocoa farming. The Cadbury Cocoa Partnership is working with the government to develop better farming techniques, and funding almost 20 trainers who work directly with farmers in the 100 communities the Partnership is initially active in.