Providing Clear Nutrition Information

To make informed decisions, people need the right information delivered clearly and simply. With the exception of single-ingredient products like coffee, we provide nutrition labeling on all products in markets worldwide – even where it's not required by local regulations.

We generally provide information on at least eight key nutrients – energy (calories), protein, total carbohydrates, sugars, fat, saturated fat, dietary fiber and sodium. And we're dedicated to front-of-pack labeling that delivers meaningful information at a glance and fits local needs.

Marketing to Children

We take great care to market and advertise our products responsibly.  Although we advertise few brands to children around the world, we have a specific policy to guide those efforts. In 2005, we were the first company to announce global policies for advertising to children.

Our marketing to children policy has three focus areas main components:
• We don't advertise to children under age 6 (a long-standing policy).
• For children ages 6 through 11, we only advertise those products that meet specific nutrition criteria.
• We do not advertise our products in school.

Our practices have become the model for how and what many other companies advertise to children.

Kraft Foods is a founding member of the International Food & Beverage Alliance, and, along with other members, made a global commitment to the World Health Organization to advertise only products that meet specific nutrition criteria to children under age 12 and to monitor our efforts. We've made similar pledges in Australia, Brazil, Canada, India, Mexico, Russia, South Africa, Turkey, the U.S. and all EU countries. Implementing pledges at the national level encourages local companies to follow our lead and to improve the types of products they advertise to children as well.

We have stringent nutrition criteria that guides which products can be advertised to children outside of the United States.  The Sensible Solution criteria was developed internally by our nutrition staff, based on dietary recommendations from public health authorities around the world.  We also consulted with our external Worldwide Health & Wellness Advisory Council in developing our guidelines on marketing to children.

In the United States, we implement our advertising to children policies through our membership in the Children's Food and Beverage Advertising Initiative (CFBAI). In July 2011, CFBAI announced that its members agreed to adopt uniform nutrition criteria for all member companies' products advertised to children. All members will transition to the new CFBAI criteria by January 1, 2014.

In the interim, for Kraft Foods products that have not yet transitioned to the CFBAI criteria, we will continue to apply the Smart Choices Program nutrition criteria. The Smart Choices Program's nutrition criteria are based on the U.S. government's Dietary Guidelines for Americans and other authoritative nutrition guidance.