Jean-Romain Lefèvre (1819-1883) and Pauline-Isabelle Utile (died in 1920) founders of LU biscuits
Jean-Romain Lefèvre arrived in the seaside town of Nantes, France, in 1846 where he opened a biscuit factory. Local citizens enjoyed his unique cookies and pastries, often made from local ingredients.
In 1850, Jean-Romain married Pauline-Isabelle Utile. They combined their lives – and their surnames – and Lefèvre-Utile biscuits were born.
The couple opened a charming new retail store in a building adjacent to their factory. By 1880, the Lefèvre-Utile factory employed 14 workers.
And in 1882, Lefèvre-Utile biscuits won a gold medal at the Industrial Fair in Nantes. Just one year later, Jean-Romain passed away and Pauline-Isabelle began managing the bakery.
The family business soon passed to Jean-Romain and Pauline-Isabelle’s third son, Louis Lefèvre-Utile.
In 1887, Louis and his brother-in-law, Ernest Lefèvre, established the Lefèvre-Utile Company. They built a new biscuit factory using the most modern baking techniques. And Louis began advertising to promote LU biscuits. He hired the best graphic designers and painters, including Firmin Boisset and Alfons Mucha, who created stunning publicity materials.
In 1897, LU introduced what would become its signature cookie – Le Petit Êcolier or “The Little Schoolboy.” It was a delicious scalloped butter biscuit topped with fine chocolate imprinted with a schoolboy figure.
By the end of the 19th century, LU biscuits were sold throughout France and several foreign markets. And the LU factory employed several hundred workers.