What we do.
From Milka, Cadbury and Marabou chocolates, to LU biscuits, to Trident and Halls gums and candies, to Kenco and Jacobs coffees, to Philadelphia soft cheese, to so many other tasty brands, Kraft Foods has been helping create daily bites of happiness for people across Europe for many years. More than 25 of our European brands are more than 100 years old.
At Kraft Foods Europe, we work every day to provide consumers with the quality brands they’ve grown up with. And we’re leading the industry with top-rated products in several categories, including biscuits, cheese and grocery, chocolate, coffee as well as gum and candy.
We devote ourselves to creating delicious moments for you with scrumptious foods and beverages – whether enjoying a warm and comforting cup of coffee with your family, or fixing a convenient and wholesome cheese snack for your kids, or taking a moment to indulge in a sweet, creamy chocolate treat and a nice chat with friends, or simply chewing a refreshing piece of gum.
And we’re hungry for finding new ways to make life even easier and tastier for you. So we aim to improve our products, our workplace, our alliances, our communities and our world.
We connect with consumers.
Everything we do starts – and ends – with our consumers.
We care what they think. So we listen, imagine and learn. And then we create.
We make today delicious by creating just the right products. To fit just the right needs – whether they be indulgent and comforting, or wholesome and nourishing. And with just the right tastes and flavors.
And we’re proud to sustain and nourish our heritage brands – those you love so much, while at the same time watching, learning and feeding new ideas to improve taste, quality and convenience.
We win with our people.
And our not-so-secret ingredient to our great brands and products? Our people, of course. Our more than 24,000 diverse and talented employees across Europe are genuinely passionate about our brands and truly love creating our delicious products in a fun and inspiring environment.
While we celebrate our successes along the way, our people strive to serve up excellent quality and fresh ideas with efficiency, focus and teamwork – every single day.
We grow with our customers and partners.
We treat our retail customers how we want to be treated – creating lasting partnerships based on respect, excellent quality, top-notch service, and fresh ideas. We proudly bring our expertise and in-depth consumer insights to our categories in supermarkets, hypermarkets or in any other places where our products can be purchased, serving up innovative solutions that mutually complement our businesses. And we make good on our promises, delivering with precision – the right products to the right places at just the right times and prices. So consumers can find exactly what they want when they want it.
We care about our communities and our planet.
We care deeply about the earth and future generations. So we act responsibly by finding creative and inspired ways to reduce waste, recycle and re-use existing resources. And we’re proud of our pioneering efforts in sustainable cocoa and coffee farming practices. That powerful sense of responsibility flows into the communities where we live and work, too. We understand how important it is to give back to those communities, to help and support each other – especially those in need. So we regularly create and take part in activities, like our global employee volunteer week, to help those who need it most.
How we work.
Our purposeful actions and winning spirit are key ingredients in our recipe for success. While performance drives our work, values lead our behaviors. So, at Kraft Foods Europe:
• We inspire trust.
• We act like owners.
• We keep it simple.
• We are open and inclusive.
• We tell it like it is.
• We lead from the head and heart.
• We discuss. We decide. We deliver.