Career at a Glance
Based in Zurich, Switzerland, Maurizio was appointed President Gum & Candy Kraft Foods Europe appointed at the end of 2010 to lead the European Gum & Candy business.
Previously he spent two years in Madrid, Spain as General Manager Kraft Foods Iberia being responsible for commercial operations of all our categories.
Maurizio began his career with Kraft Foods Italy in 1993 as an assistant in the Milan-based Marketing department. Over the next years he built up invaluable experience in a variety of Categories and brands, progressing through a number of increasingly responsible positions in Marketing, Sales and General Management.
A Marketing Manager by 1999, Maurizio moved into Sales, working in the field to broaden his commercial expertise, and then into Trade Marketing, a role which saw him responsible for the entire Italian business. He also participated in and coordinated a number of high profile national and multi-national projects (I2M, Trade T&C).
Maurizio returned to Marketing in 2001 as Category Director for Coffee & Confectionery Kraft Foods Italy, and was given responsibility for the entire Italian food division at the end of 2002. He was appointed Category Director Philadelphia Europe in 2006, and over the next four years delivered record results. He also prepared the brand for future growth, including a major initiative which culminated in the brand’s innovative new packaging design and highly successful relaunch in 2009.
Born in Italy, Maurizio graduated from Bocconi University, Milan, with a degree in business and economics.
Interesting Facts From Maurizio
Favourite Kraft Foods product: Philadelphia cream cheese.
Hobbies: Has a passion for old wrist watches; loves the sea, and sailing in particular.