Career at a Glance
Piero was appointed President, Markets Kraft Foods Europe in January 2012. Based in Zurich, he is responsible for driving performance across all European markets and for leading Customer’s strategic agendas in Europe. Prior to this, he was President Cheese & Grocery for three years, and between 2007-2008, Vice President Market & Customer Development Nordic and CE, responsible for the Nordic and Central Europe countries.
Piero joined Kraft Foods straight from university in 1987. He started his career with the organization in his native Italy, working in various marketing and sales jobs. His background is primarily in management, marketing and sales. In Italy, between 1996-2000, he was Marketing Director and then Sales Director. He has worked in both developed and developing markets and in all Kraft Foods categories except Gum & Candy. He progressed to positions of increasing responsibility to become Vice President Marketing for all categories in Central and Eastern Europe, Middle East and Africa (CEEMA) region (2002-2003), and then Vice President & Area Director for Central Europe (2004-2006).
Piero graduated in Macroeconomics from Bocconi University, Milan, and holds a masters degree in business from Cattolica University, Milan.
Interesting Facts From Piero
Favourite product: Philadelphia cream cheese.
Languages spoken: Italian, English
Childhood career ambition: Kindergarten teacher
Hobbies: Biggest passion outside work is music and he is an avid collector of records
Something few people know about me or three words that sum up my character and/or approach to life and my work: Passion, energy, emotional leader
Most interesting or memorable assignment: actually three: MKTG Dir Italy, VP Central Europe and President Cheese & Grocery.