Part of a wholesome breakfast. Sweet treat. Or just because.
Our tasty biscuits are a prefect choice for when you are looking for something crunchy and sweet. Great as part of a nourishing breakfast. Or for when you feel a little hungry on-the-go. And European consumers can’t get enough of them.
From our iconic LU biscuits in France and Benelux, to our Fontaneda biscuits in Spain, consumers have made us the leading biscuit company in Europe. In fact, our LU brand earns annual revenues of approximately $1 billion. We are proud to have strong positions in France, Spain and Belgium where we are number one and in Italy where we are number two (Source: Nielsen).
Other favorites include our tasty chocolate-covered Mikado biscuits and our savory Tuc crackers. And while our Oreo brand is strong globally, it’s beloved in many local European markets, too. We also understand the importance of offering great tasting biscuits with benefits for adults and kids, like our Belvita and Prince varieties.
Some of our products even combine our great biscuit know-how with our beloved chocolate brands, like our scrumptious Côte d’Or and Milka biscuits.
And we’re expanding into new markets, like in the UK and in Germany where our successfully launched Mikado biscuits are already a consumer favorite and where we are looking to introduce more of our great brands.
New needs, new ideas.
We’re eager to stay tuned into consumer needs. For example, consumers in the UK were looking for another nourishing option for a breakfast at home or on-the-go. We introduced Belvita in 2010, a tasty, convenient and portion-controlled breakfast biscuit, enjoyed for long by our French consumers and which have quickly become a British favorite.
Convenience is another priority for consumers. So we created special “peel and seal” packaging for our Tuc crackers and Milka biscuits. And we developed handy portable packaging for our Tuc crackers – made especially for on-the-go consumers.
In fact, anticipating consumer needs is so important to us that we’re opening a new Research and Development centre for our Biscuit business in Saclay (close to Paris), France, in 2011. We’ve invested 15 million Euros to build the new facility, that will serve as the company's European Center of Expertise for Biscuits, focusing on innovation and new delicious product development for many of Europe's most beloved biscuit brands.
Fortifying the future
Because wheat is the first ingredient in creating our delicious biscuits, we believe we have a responsibility to strike a balance between caring for our earth while using its resources. So, we’ve launched the LU’Harmony wheat initiative in France, a unique program to help support sustainable farming, preserve the environment and allow us to trace our wheat ingredients from the field to our finished products. Learn more on our LU'Harmony initiative.