Cooking up new creations
With our exclusive brands and unique innovation expertise, we have plenty of opportunities to imagine, experiment and create delicious new products.
One of our latest breakthroughs – Philadelphia Duo
– combines two textures of cheese with a firm outer shell and a creamy heart. We launched our double-textured delight to consumers in Italy and Spain in mid-2010.
Combining two of our iconic brands – Philadelphia
cheese and Milka
chocolate – proved to be a sensation in Germany as consumers there enjoy our new chocolate cheese spread, Philadelphia
cream cheese with Milka
chocolate. And our new Sottilette Le Cremose
, a smooth cheese slice with a cream cheese heart, was a big hit with Italian consumers.
We’re also continually looking for ways to make our great products even better. For instance, we fine-tuned the packaging for our Philadelphia
cream cheese a couple of years ago, which is now a re-sealable tub that keeps freshness in even longer.
And, we listen to consumers when they tell us they want less of certain ingredients, like sodium and fat. We’ve been busy reformulating many of our products and, for example, cut sodium by almost 30 percent in our Dairylea
cheese since 2002. In addition, we’ve introduced lower fat and light versions of our Philadelphia
cheeses as well as several of our Kraft
dressings and spreads.