Sweet on innovation
We’re like a kid in a candy shop when it comes to creating fun new products, flavors and packaging.
In fact, our team of product and packaging experts at our new Research and Development innovation center in Eysins, Switzerland, has been busy whipping up our latest mouth-watering novelties. Their newest creation is our Fresh & Clean gum, which features a unique granulated powder-filled center.
And, we’ve given consumers a lot of “firsts” to experience. We were the first to introduce sugar-free gum to European consumers with our Trident brand in 1975. Just a few years ago, in 2006, we introduced the first sugar-free centrefill pellets with our brands Trident (Sweet Gum), Hollywood (2 Fresh) and Stimorol (Fusion).
We’ve also surprised and delighted consumers with new flavors and hip packaging, like in 2005, when we launched our Sphere bottle, for the Stimorol and Trident brands. The launch of our slabs in 2008 under the “Senses” range across the region provided our consumers with a new silky gum texture to enjoy. We also listen and learn from consumers to meet their changing needs. For example, we are focused on our Halls candy brand, to fit our consumers’ need for a soothing and refreshing pleasure.
Many consumers in Europe are looking for more ways to support good oral care. And scientific research continues to show how sugar-free gum can provide a range of dental benefits. With only three calories per piece, sugar-free gum also is a great low-calorie treat for the many consumers watching their waist lines. That’s why more than 80 percent of our gum business consists of sugar-free products. Consumers asked… and we delivered.