It really matters what our consumers think of us. But there are plenty of other audiences, too. The media, investors, financial analysts, politicians, the communities where we work. And, of course, our employees. That’s a lot of people talking to us – and a lot of people listening.
So Corporate Affairs make sure we’re always in conversation with them. To explain what we’re doing, and to learn from the wider world. They look after the Kraft Foods brand – making sure people really trust us – and lead all our environmental, health and community projects.