I deal with master data, which in our case means the single store of crucial information about our products and production materials. Anything from what raw materials we need to find, to how big our pallets are. When Cadbury joined Kraft Foods, we had a lot of master data to integrate. To find out how to do this effectively, we had to get the respective experts together.
So I decided to set up a blog after seeing how well similar projects had worked for our colleagues in America. It’s tough getting people started because they’re sometimes afraid of new technology or ways of working. But it’s great when, instead of emailing individuals for help, our colleagues think, ‘No, I’ll ask on the blog instead.’ And we’ve now got a healthy community of 200 registered users. Online spaces like this make sense, so we’re trusted to explore new ways of using them.