Our consumers love the snacks we make because they taste great. But it’s more than that. They love everything to do with the product. How it looks, how we speak about it, what it stands for. In other words, the brand. And we’ve got rather a lot of those.
Marketing look after all of them, in 16 countries and 13 languages. It means planning a bright future for products with a distinguished history. And from new snacking ideas to fresh ad campaigns, the goal is finding ways to get more people reaching for Kraft Foods products.