Working with colleagues like this is liberating.”

Geraldine

Switzerland

One of the things I like about Kraft Foods is the feeling of trust. A lot of great projects rely on it. Without trust they simply couldn’t happen. I’ve found that once you gain the trust of your colleagues or your manager, you can count on it from then on.

Take, for example, the launch of Tassimo in Sweden. I was developing the launch advertising campaign, and some of the ideas were a bit unconventional. The television script was brave but I really believed in it. My boss wasn’t sure but he trusted my judgment – so we went with it and it turned out to be a success. It’s great that people here are open to doing things differently. Working with colleagues like that is liberating.