When Kraft Foods and LU were integrated into one Belgian headquarters, I was asked to join a working group made up of six people from across the business. Our task was to decide how the new signage and branding would look for the whole office. We wanted to think differently and make full use of the corporate logo and its colours. This was the coming together of two cultures – so we had to get it right.
We were trusted and supported all the way, and had real creative freedom. We built the whole proposal, then submitted it to the leadership group. They made only tiny changes, and the project felt like ours from start to finish. And the result – colourful, creative and new – was well worth it. Most people love it, including visitors, which is great. It makes you so proud every day when you come in because you think, ‘That was our work.’