Encouraging healthy living, exercise and play
We believe in encouraging people of all ages to live well and stay active. And we proudly support programs that promote healthy lifestyles, launching several in Europe that help kids get a jump-start on living an active life.
In the United Kingdom, more than 100 schools have joined our health 4 schools program over the past several years. Students have benefitted by learning how to grow and cook healthy foods and participating in fun games and activities. We worked with the Gloucestershire County Council and National Health Service Gloucestershire in the southwestern part of the UK and provided funding, staff training, and other resources to help the schools create healthy activities and events for their students.
In Germany, we sponsor the annual “Kinder laufen für Kinder
” (Children Run for Children) program. Every year, we invite hundreds of children and their families for a fun-filled day of sports, games and healthy food. Each child raises donations for the kilometers they run to support children in need around the globe. The program extends from late spring to early fall and involves hundreds of smaller fund-raising events that encourage exercise and healthy eating. In eight years, more than 337,000 schoolchildren have run more than 1.6 million kilometers and raised more than €3.24 million in donations. The program was recently extended to Austria.