Supplying Clear Nutrition Information
To make informed decisions about food choices, consumers need the right information presented clearly and simply. Except for single-ingredient products like coffee, we provide nutrition labeling on all our products in Europe – even when it’s not required. Our clear labeling helps consumers more easily plan healthy meals, compare products while shopping and monitor ingredients they’d like to limit in their diets, such as fat or sodium.
Since 2009, all Kraft Foods products in Europe have included Guideline Daily Amounts (GDAs) labels. GDAs were developed by CIAA, the European Food and Drink Confederation, to encourage food manufacturers to use a consistent form of labeling across the European Union. GDAs are a guide to the daily amount of energy and key nutrients the average healthy person needs for a balanced diet. We also provide GDA calorie front of pack information on many of our products, so people can simply and easily see how many calories there are per serving.
How we talk about and market our products is just as important as the quality of our products. That’s why we take great care to market and advertise responsibly – especially to children. We were the first company to announce global principles for advertising to children that guide our company’s activities:
• We don’t advertise to children under age six (a longstanding policy).
• For children ages 6-11, we only advertise our “better choice” products that meet strict nutritional criteria.
• We’ve eliminated in-school advertising.
Our practices and principles have been the model for several voluntary advertising-to-children efforts around the world. We worked with fellow members of the food industry to develop voluntary codes of practice to establish an industry-wide approach to responsible advertising. Read our EU pledge