Eat Delicious. Live Well.
At Kraft Foods Europe, we believe you can enjoy what you eat while living a healthy lifestyle. That’s why we’re continually looking for ways to make the food people love even better. And we’re supporting programs and partnerships that help educate and inspire people to make healthful choices.
Making the Products People Love Even Better
We’re helping consumers manage their calories, cut sodium, increase whole grains and reduce fat. Since deciding the nutritional content and portion size of snacks and meals is such a personal choice, we provide a range of options, including reformulated “better choice” and nutrient-enriched products, single-serve portions and re-sealable packaging.
Helping People Make Better Choices
We’re helping consumers make informed decisions by providing nutritional information in a clear, simple way. We supply nutrition labeling on all our products across Europe —even when it’s not required. And we believe how we talk about and promote our products is just as important. That’s why we take great care to market responsibly. We were the first company to announce global principles for advertising to children, and these principles continue to serve as a model within the food industry today.
Promoting Healthy Lifestyles
We proudly support initiatives across Europe to educate consumers about the benefits of good nutrition and physical activity, including our health 4 schools program in the UK which works to promote healthy diet and active play to school-aged children. We also encourage our employees to live better and live well by providing a supportive work environment, including offering a range of healthy choices in our staff cafeterias and access to health seminars and exercise facilities.
Working with Others to Fulfill Our Commitments
As part of our commitment to promote healthy living habits in Europe, we work in partnership with many leading industry, consumer and public health groups as well as government organizations, education professionals and local communities.