We are committed to sustainably sourcing 100% of coffee beans for all our European coffee brands by 2015. As one of the world’s largest purchasers of coffee, we can influence the future of the crop and the communities that grow them, and consumers can enjoy great-tasting, sustainably sourced coffee now and for many years to come.
We at Kraft Foods Europe believe in making great tasting coffee consumers can enjoy now, and for many years to come. As one of the world’s largest purchaser for coffee, we can influence the future of the crop and the communities that grow them. So we proactively look for ways to help support and secure the coffee supply chain – from crop to cup.
That means doing things like improving living conditions for coffee farmers, enriching their growing methods and protecting the precious ecosystems surrounding their farms.
Not only is it the right thing to do, most consumers now expect it. They enjoy their coffee even more, knowing it’s been produced with a smaller impact on the environment. And as one of the world’s largest coffee buyers, we rely on the long-term success of a steady, reliable, high quality supply of coffee.
Kraft Foods is furthering its leadership in sustainable coffee, with all European Coffee Brands committed to sustainably sourced 100% of their coffee by 2015.
Leading the way to lasting success
We’re proud to be a pioneer in sourcing sustainably produced coffee for our mainstream brands.
Since 1993, we’ve helped develop coffee sustainability from a niche to a mainstream business. Our first coffee project was in Peru in 1994, followed by Vietnam, Ethiopia and Colombia; these first steps led to larger plans on our journey.
Sustainably grown coffee helps farmers protect wildlife and the environment, improve their incomes and quality of life, and promote the long-term survival of their crops.
Kraft Foods is the second largest buyer of coffee globally and spends billions of dollars on agricultural products. Investing in sustainability will help to:
- Secure and deliver long-term supplies of the ingredients we need, at the qualities, quantities and competitive value our consumers demand.
- Strengthen and build relevant brands in which consumers can trust and believe.
Now Kraft Foods is furthering its leadership in sustainable coffee, with all European coffee brands committed to 100% of their coffee beans being sustainably sourced by 2015. This commitment builds on Kraft Foods’ experience and long-standing collaboration with Rainforest Alliance to develop sustainable coffee-growing for mainstream brands like Kenco.
Kenco is the first and largest mainstream coffee brand worldwide to complete a journey to 100% sourcing from Rainforest Alliance Certified™ farms. This is a major step forward in our commitment to sustainable coffee farming, which has led to the use of verified and certified coffee beans in more than a dozen of our coffee brands, including market leaders Carte Noire (France), Gevalia (Sweden) and Jacobs (Germany).
Working together to brew up solutions
We’re joining forces with partners around the world to increase our support of sustainable coffee farming.
We started working with the Rainforest Alliance in 2003 to help coffee farmers learn and comply with strict environmental and social standards. The Rainforest Alliance had the knowledge and the people in the field to help ensure we’d have a high-quality supply of coffee for years to come.
Since then, our relationship has benefited more than 400,000 farmers and their families and communities on more than 85,000 hectares of farmland in developing countries.
There are many benefits to working with the Rainforest Alliance. And their work on the ground is helping farmers improve the standards of living, health and education for farm workers and their families. Today, we’re the world’s largest buyer of coffee from Rainforest Alliance Certified™ farms. We purchased more than 34,000 metric tons in 2009 and bought another 50,000 metric tons in 2010. In fact, we’ve increased our volume by 47 % in the last year.