Making a Sustainable Difference in Our World
Sustainability is about preserving our world -- land, air, water and people. At Kraft Foods, our sustainability journey has put us on a path that is making a real difference.
But, we can’t do everything. So we’re focusing on those areas where we can have the greatest impact and that means the most to our business performance. Thousands of Kraft Foods employees around the world help us deliver on our commitments in six focus areas: agricultural commodities, packaging, energy, water, waste, and transportation/distribution.
In Europe we are proud to support this global effort with our pioneering initiatives in sustainable agriculture and our focus to protect our resources and the environement.
Our Sweet Outlook on Cocoa
A key ingredient in our recipe for the future of cocoa is the balance for all three pillars of sustainability – economic, environmental and social. For many years, we’ve been diligently working to ensure the future of the world’s cocoa supply as well as making a difference in the lives of cocoa farmers, their families and their communities.
Brewing a Taste for Sustainable Coffee
We at Kraft Foods Europe believe in making great tasting coffee consumers can enjoy now, and for many years to come. So we proactively look for ways to help support and secure the coffee supply chain – from crop to cup. Our organization continues to lead the journey for sustainable coffee. All our European coffee brands have committed to sustainably sourcing 100% of their coffee beans by 2015.
Planting the Seeds for a Tasty Future
Wheat is the key ingredient in our delicious biscuits. We count on a steady supply of high quality wheat to support our flavorful biscuit business and brands, and at the same time, we are deeply aware of our responsibility to preserve and protect our environment.
Our Recipe for Positive Change: Reduce, Reuse and Recycle
As one of the largest food companies in Europe, we understand the important role we play in respecting our natural resources and using them thoughtfully. Building upon our success to date, we have expanded our sustainability goals for 2010-2015 and are learning, improving and looking all the time for opportunities to do better, guided and motivated by those goals.