Marabou
Marabou has been the preferred chocolate brand in Sweden since it was launched in 1916. One of Kraft Food’s largest regional chocolate brands, Marabou was named for the Marabou Stork, which was the trademark for its sister company, Freia, in Norway. Creamy, smooth Marabou chocolate comes in many varieties, including the popular milk chocolate tablet, fruit and almond, and Daim pieces.
Daim was launched in Sweden in 1953 and since then it has travelled around the world. Its uniqueness lies in its combination of smooth Marabou milk chocolate and thin crunchy butterscotch center – chocolate and candy in one! 
Consumers also enjoy a delicious range of Marabou Premium chocolate.

Main markets in KFE region: Denmark, Finland, Sweden.

Maxwell House
Maxwell House is the most global of our coffee brands, after building its status as an American favorite with “good to the last drop” flavor. created in 1892 in Nashville, Tennessee, as a special blend for the Maxwell House Hotel, consumers now enjoy it in several European countries, including France, Sweden UK and Ireland where it is the leading coffee. 

Main markets in KFE region: France, Sweden, UK, Ireland.

Mikado
Launched in France in 1983, Mikado biscuit sticks are a popular product across Europe. They’re ultra-thin crunchy biscuit sticks, dipped in delicious chocolate with one end left plain.  Mikado biscuit sticks come in regular size or pocket-size packages and in many flavors, including milk chocolate, dark chocolate and white chocolate.

Main markets in KFE region: France, Austria, Germany, Italy, Spain, Sweden, Switzerland, UK.

Milka
Milka is the leading European chocolate and one of Kraft Foods’ billion-dollar brands. Milka  chocolate unique lilac-colored packaging and the famous lilac cow symbolize the brand together with its Alpine heritage. Consumers in Europe and around the world love to enjoy a piece of Milka, inviting them to add a little bit of tenderness to their lives. Created by Suchard in 1901, Milka quickly became the milk chocolate tablets specialist, now expanding to more delicious varieties and new products.

Main markets in KFE region: Austria, Germany,France, Belgium, Netherlands, Spain, Italy, Portugal.

Miracle Whip/Miracel Whip
Miracle Whip/Miracel Whip salad dressing is known for its zesty taste and creamy consistency. Consumers use it in different ways, including in dips, pasta salads, dressings and as a sandwich spread.

Main markets in KFE region: Denmark, Germany, Switzerland, Austria.