Cadbury Éclairs has been present in India since 1971 and has remained a favourite with adults and kids alike. The credit for making éclairs, goes to an English confectionary firm which devised this delicious formula in the 1960s. This tasty wonder with indulgent chocolate wrapped in soft, chewy caramel came to Cadbury in 1971, when Cadbury took over this confectionary firm. In 1994 the brand took on the purple and gold packaging which has been its trademark since then.

The brand has remained a favorite and its franchise in India has grown manifold since then. In the year 2009, Cadbury Éclairs was relaunched with an enriched chocolate center The chewy caramel was also made softer improving the product significantly.

Cadbury Éclairs is also available in a pocket pack which is preferred by teenagers and heavy consumers who find the brand irresistible.

In 2011, Cadbury Éclairs heralded the new year with another exciting addition to its fold - the new Cadbury Eclairs Rich Brownie. The luscious new candy contains an indulgent brownie flavour in its caramel and pure Cadbury Dairy Milk chocolate in its centre. The new addition has already become a favorite of consumers who love the great flavour and the superior chocolate gush you experience as soon as you bite into the candy.

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In 2009, Éclairs underwent a makeover. An extra gush of liquid chocolate encased in softer caramel and a brand new package ensured that Éclairs would continue to be an all time favorite. The `Chocolate Ka Meetha Bomb’ campaign was launched to promote the new improved Éclairs. The romanticism of this treat called Éclairs was enhanced with the `Doob Le Zara’  campaign in 2010.

Cadbury Éclairs rang in the New Year 2011 with an exciting new addition – the new Cadbury Éclairs Rich Brownie priced at Rs. 2.  Cadbury Éclairs Rich Brownie packs in a smooth brownie flavor enveloped in delicious caramel. At the heart of the candy is of course a gush of Cadbury Diary Milk chocolate. Called the “Chocolate Fountain”, Cadbury Éclairs urges consumers to enjoy the great gush of delicious chocolate that hits their taste palate every time they have an Éclairs Rich Brownie.

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