Bubbaloo took its first steps in the international confectionery market in the year 1984. With its launch in the Indian market in 2007, the definition of bubble gum underwent a juicy change!

Bubbaloo is synonymous with flavored fun in bubble gums! Bubbaloo stands out because of its unique flavored liquid filling. There is a Bubbaloo for everyone, and that is why bubble gum fans will continue loving it for years to come!

Our Advertising

In December 2010, Bubbaloo launched `Decision Gum’, an innovative new product that helps one Make Decisions! As a teenager, decision making is tough, especially, when someone else is making them for you, most of the time!

Enter Bubbaloo’s cool new Decision Gum. A unique variant of Bubbaloo’s Cool Mint flavour, the Decision Gum colors your tongue red or green. In a moment of indecision, pop in the Decision Gum and take the decision into your own hands- if it is a green, it’s a yes and a red tongue means a no go.

Targeted at teenagers, the Decision Gum marks Bubbaloo’s continuous efforts to up-age the target audience. This new innovation is supported with a campaign that tells the story of every teen’s live – indecision. And how Bubbaloo’s Decision Gum helps solve the dilemma in the mind of our teen protagonist!

In February 2010, when the bubble gum brand launched Bubbaloo Cool Mint, the mint flavoured bubble gum Bubbaloo Cool Mint went on to become a rage with teenagers.

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