Stove Top Stuffing is Spreading Warmth Beyond the Dinnertable ths Holiday Season
Stove Top Ambassadors Provide Random Acts of Kindness While Launching Nationwide Contest to Inspire Giving
GLENVIEW, IL (November 2, 2009) – This past year has been challenging for many families coast-to-coast. To help share the warm holiday spirit, Stove Top Stuffing is deploying its Spread the Warmth Ambassadors to select cities nationwide to surprise unsuspecting Americans with goodwill and support.
Throughout November and December, Stove Top Ambassadors will spread a little warmth to residents in select cities by serving hot meals at shelters, helping to pay heating bills and distributing hot cocoa to those who work outside in the cold. Ambassadors will also be out on foot across each city, surprising residents with acts of kindness such as paying bus fares and parking meters, and distributing hand warmers and coupons for free Stove Top Stuffing.
“Stove Top Stuffing has been warming up families with delicious meals for nearly 40 years,” said Stove Top Brand Manager Ellen Thompson. “Today more than ever people need a little extra warmth beyond the dinner table, so Stove Top is lending a helping hand and inspiring others to do the same.”
Tell Us How You Spread the Warmth
To help encourage others to spread the warmth in their communities, Stove Top is hosting a Spread the Warmth Contest. From now until November 27, 2009, U.S. residents 18 and over can visit SpreadtheWarmth.com and tell Stove Top in 200 words or less what they are doing to spread the warmth to those in need. Three entries whose deeds make the most positive impact will be rewarded with $2,500 for themselves and $5,000 for their favorite charity.
Join Us!
While at SpreadtheWarmth.com, check out the Stove Top Ambassadors’ blog to see what they are doing in select cities and learn how others are helping to spread the warmth in their communities. People are also invited to follow Stove Top’s Spread the Warmth initiative on Twitter at @SpreadtheWarmth to receive Ambassador updates or share additional ideas for helping others by using #STW in a Tweet. Select Tweets using the #STW hashtag will be featured on SpreadtheWarmth.com.
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Contacts:
Joyce Hodel
(847) 646-6938
jhodel@kraft.com
Katie Montiel
(312) 988-2117
kmontiel@webershandwick.com
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