Introducing the New BALANCE B KIDS™ Nutritious Kids Snack Bar

East Hanover, N.J. – (March 30, 2009) – As a parent, do you ever find yourself struggling over the types of snacks to give to your kids? If so, the new BALANCE B KIDS™ Bar is a great option. We’ve created these bars as a delicious and nutritious way to help feed kids’ growing brains and bodies. Because the BALANCE B KIDS Bar is fortified with ingredients and nutrients that help provide nutrition that growing kids need, it’s a snack bar that moms and dads can feel good about choosing for their children.

From the makers of BALANCE BAR, the BALANCE B KIDS Bar provides a wholesome combination of whole grain oats, wheat, and rice. It is available in two yummy flavors, Chocolate Chip and Peanut Butter, and is a good source of:

• Whole Grains* – to help fuel your kid’s active life
• Iron – to help deliver oxygen to the brain and body
• Zinc – to help brain and body cells grow and develop
• Choline – to help the brain send messages
• Vitamins B1, B6, B12 – to help support your kid’s healthy nervous system

“At BALANCE BAR, we are focused on nutrition…and many of us are parents, too,” said Brian Sullivan, brand manager, BALANCE BAR. “We’re excited that the key ingredients in the new BALANCE B KIDS Bar were carefully chosen with kids’ nutritional needs in mind, making it a great option for parents who don’t want to compromise nutrition for taste when it comes to their kids’ snack choices.”

The BALANCE B KIDS Bar is a great after-school snack option or terrific on the go during busy weekend activities. The bars will be available in June at Target® stores nationwide. The suggested retail price per 6-count box is $3.99.

*Each bar contains at least 8g of whole grain. Nutritionists recommend eating 3 or more servings of whole grain foods per day (about 16g per serving or at least 48g per day).

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About Kraft Foods
Kraft Foods (www.kraftfoodscompany.com) makes today delicious in 150 countries around the globe.  Our 100,000 employees work tirelessly to make delicious foods consumers can feel good about.  From American brand icons like Kraft cheeses, dinners and dressings, Maxwell House coffees and Oscar Mayer meats, to global powerhouse brands like Oreo and LU biscuits, Philadelphia cream cheeses, Jacobs and Carte Noire coffees, Tang powdered beverages and Milka, Côte d’Or, Lacta and Toblerone chocolates, our brands deliver millions of smiles every day.  Kraft Foods (NYSE: KFT) is the world’s second largest food company with annual revenues of $42 billion.  The company is a member of the Dow Jones Industrial Average, Standard & Poor’s 500, the Dow Jones Sustainability Index and the Ethibel Sustainability Index.

About BALANCE Bar
Balance Bar Company has always been committed to providing proper nutrition for living an active lifestyle. It all started in 1992 when a group of sports enthusiasts looking to fill the growing need for portable nutritional products developed BALANCE BAR. Soon, a group of professional cyclists discovered the product and became avid fans. The company realized there was an opportunity to bring BALANCE BAR and its philosophy of healthy living to the growing health-conscious and mainstream audiences. Today, the Balance Bar Company strives to offer great-tasting, nutritious products. For more information, visit www.balance.com.