Visit iheartgrilledcheese.com for a Chance to Win FREE KRAFT Singles
GLENVIEW, Ill. (April 8, 2009) – It’s a fact — Americans love grilled cheese, consuming more than 2 billion of these ooey-gooey sandwiches every year. April is National Grilled Cheese Month and to celebrate, KRAFT Singles is bringing smiles to grilled cheese lovers through entertainment and free food, culminating at the Seventh Annual Grilled Cheese Invitational (GCI), the world’s largest grilled cheese competition.
Beginning April 6, enthusiasts can visit www.iheartgrilledcheese.com to share why grilled cheese makes them smile. Five hundred winners will be randomly selected each week. Drawings will be held on April 13, April 20, April 27 and May 4. Each winner will receive a coupon for a FREE pack of KRAFT Singles to help them celebrate one of America’s favorite sandwiches. National Grilled Cheese Month is the perfect time to get “cheesy” and experiment with creative ingredients and new ways to enjoy variations on the classic recipe. For inspiration, click on the KRAFT Singles logo while at www.iheartgrilledcheese.com to check out a variety of grilled cheese ideas.
“National Grilled Cheese Month is a wonderful reflection of America’s love for grilled cheese,” said Clayton Wai-Poi, brand manager for KRAFT Singles. “We’re pleased to be able to connect with grilled cheese lovers all over the nation and give them more reasons to smile.”
In addition to the prize offer, KRAFT Singles will be the title sponsor of the national Grilled Cheese Invitational for the second consecutive year. The competition features professional and amateur chefs preparing their inspired takes on the iconic sandwich. While watching the chefs in action, an expected 5,000 attendees will enjoy FREE grilled cheese sandwiches made with KRAFT Singles. The GCI, which began as a small gathering of friends, has exponentially grown into the world’s largest celebration of grilled cheese. The event will take place on April 25 in Los Angeles. For more for information on the event, visit www.grilledcheeseinvitational.com.
National Grilled Cheese Month is part of the year-long KRAFT “Smiles Under a Single” campaign - a celebration of the little things in life that make people smile, such as the simple (and affordable) joy of a grilled cheese sandwich. A KRAFT Singles grilled cheese sandwich costs less than a single dollar and takes just 11 minutes to prepare.
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About KRAFT Singles
With its perfect melt and consistently creamy texture, KRAFT Singles* (www.kraftsingles.com) has been helping Americans make delicious grilled cheese sandwiches since 1947. KRAFT American Singles is an excellent source of calcium and a good source of vitamin D. KRAFT Singles is also available in 2% Milk and Fat-free varieties. Look for KRAFT Singles in the dairy aisle of leading grocery stores.
About Kraft Foods
Kraft Foods (www.kraftfoodscompany.com) makes today delicious in 150 countries around the globe. Our 100,000 employees work tirelessly to make delicious foods consumers can feel good about. From American brand icons like Kraft cheeses, dinners and dressings, Maxwell House coffees and Oscar Mayer meats, to global powerhouse brands like Oreo and LU biscuits, Philadelphia cream cheeses, Jacobs and Carte Noire coffees, Tang powdered beverages and Milka, Côte d’Or, Lacta and Toblerone chocolates, our brands deliver millions of smiles every day. Kraft Foods (NYSE: KFT) is the world’s second largest food company with annual revenues of $42 billion. The company is a member of the Dow Jones Industrial Average, Standard & Poor’s 500, the Dow Jones Sustainability Index and the Ethibel Sustainability Index.
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* KRAFT Singles is a Sensible Solution brand. Developed by KRAFT nutrition experts, the Sensible Solution criteria require that ALL qualifying products contain limited amounts of calories, fat (including saturated and trans fat), sodium and sugar. In fact, many Sensible Solution products meet specifications for "reduced", "low", or "free" in calories, fat, sodium or sugar. In addition, many Sensible Solution products have the added benefit of providing meaningful amounts of good-for-you nutrients like calcium, fiber, whole grain, or protein, or deliver a functional benefit such as heart health. Look for the Sensible Solution green flag on package labels.